2/19/2013

How Photography Studios Can Adapt To The Digital Age

By Dorothy Raj


Nowadays, the DSLR or digital single lens reflex is enjoying a wide consumer base among the typical camera user, a huge leap from its marginal accessibility before. This is brought by technology that gets cheaper as it develops even more, of course to the joy of customers.

Does this mean, however, that we should stop patronising professional photo services, like those for graduation portraits or passport photos? Probably not, because photography remains just half about gear, and half about experience and skill.

The better question then is this: what are the new issues of pro photographers in the face of this proliferation of DSLR use among the formerly untapped markets? The key here is for each photographer to keep up, and this is possible by offering constantly high-quality outputs as well as more creative, nicely crafted photo services to further encourage people to patronise his works even with their own DSLRs.

A more sophisticated market requires an even more sophisticated set of services. If you frequently head to a studio for photography service, you may need to reevaluate the kind and quality of services you receive. This includes tack-sharp photos, prints that are at par with expectations, and prompt delivery of services. Studios must also deliver precise sizing of photographs, such as for Passport Photo Singapore requirements. Studios must also provide their customers with a bevy of options and packages for printing and archiving.

Studios can also choose to diversify the services and products they offer. These include providing packages that ordinary camera owners don't have access to, such as the extremely popular instant photo printing services during events (weddings, conferences, etc), or else a mobile studio. Studios could also offer a variety of portraiture services, such as corporate portraiture, individual and family graduation portraiture, executive portraiture, as well as events and concert coverage. Clients are looking for services which are value-added, professional, punctual, easily accessible, and consistently high quality. Photography studios that deliver these well can easily surpass other competitors and emerge victorious in this more competitive market in the long run.




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