Trade shows are an excellent way to attract customers, make new contacts in your industry, and give your business a boost. They can also be a challenge for those not used to the difficulties presented by these kind of events. Perhaps the greatest challenge of all is simply getting noticed. There's no question that tension displays are an amazing way to make yourself stand out, but they're not the only way.
There are plenty of other things you can do to give yourself the best chance of making a success of your event. Needless to say, a large show can be a busy, bustling event that can be a difficult environment to stand out in. You will have quite a challenge cutting through the noise and delivering your message.
Here are a few tips and techniques you can use to give your display 'curb appeal', get people into your stand, and have a good chance of converting them into customers.
Use attention-getters: giveaways like sweets and balloons are tried and true methods that work: who can resist a freebie? Another time-tested technique is to have your promotions people dress in attention-getting clothes. They could dress in costumes of some kind (national dress, ladies in kimonos, cartoon characters, anything that's appropriate for your product or service). Or they could simply wear clothes or uniforms that are distinctive or brightly colored.
Have an 'elevator script' at the ready: this is a short presentation that you and your team should have down pat. It should be a concise distillation of the benefits of your product or service that you can give to anyone who expresses interest. The science of elevator scripts can take up a whole book, but essentially you should begin with a 'hook', then follow up with benefits.
A remarkable or surprising fact related to your product/service can serve as a good hook. It can then be followed up with how your product/service provides key benefits or solves key problems. This should of course be done in a hype-free, credible manner. You should also prepare in advance for common objections. Be sure you can answer them with ease and confidence.
Make your voice heard: if giving presentations/demonstrations is part of your plan, then make sure people will be able to hear you. A busy show will likely be very noisy and this can easily spoil your efforts. Follow the lead of tour guides and fitness instructors and get yourself a voice amplifier. They're very inexpensive and will ensure that your voice is carried over the ambient din of the hall. Also, you won't risk disappointing those who are hard of hearing.
One message, loud and clear: make sure all of the elements of your display give a coherent message. Select the most compelling benefits or solutions that you offer and have them clearly represented on every part of your display. Your tension displays, sales copy, slogans, and images should all illustrate these benefits in a unified way. Do this so that passers by, in an instant, will have a good idea of who you are and what you're about.
There are plenty of other things you can do to give yourself the best chance of making a success of your event. Needless to say, a large show can be a busy, bustling event that can be a difficult environment to stand out in. You will have quite a challenge cutting through the noise and delivering your message.
Here are a few tips and techniques you can use to give your display 'curb appeal', get people into your stand, and have a good chance of converting them into customers.
Use attention-getters: giveaways like sweets and balloons are tried and true methods that work: who can resist a freebie? Another time-tested technique is to have your promotions people dress in attention-getting clothes. They could dress in costumes of some kind (national dress, ladies in kimonos, cartoon characters, anything that's appropriate for your product or service). Or they could simply wear clothes or uniforms that are distinctive or brightly colored.
Have an 'elevator script' at the ready: this is a short presentation that you and your team should have down pat. It should be a concise distillation of the benefits of your product or service that you can give to anyone who expresses interest. The science of elevator scripts can take up a whole book, but essentially you should begin with a 'hook', then follow up with benefits.
A remarkable or surprising fact related to your product/service can serve as a good hook. It can then be followed up with how your product/service provides key benefits or solves key problems. This should of course be done in a hype-free, credible manner. You should also prepare in advance for common objections. Be sure you can answer them with ease and confidence.
Make your voice heard: if giving presentations/demonstrations is part of your plan, then make sure people will be able to hear you. A busy show will likely be very noisy and this can easily spoil your efforts. Follow the lead of tour guides and fitness instructors and get yourself a voice amplifier. They're very inexpensive and will ensure that your voice is carried over the ambient din of the hall. Also, you won't risk disappointing those who are hard of hearing.
One message, loud and clear: make sure all of the elements of your display give a coherent message. Select the most compelling benefits or solutions that you offer and have them clearly represented on every part of your display. Your tension displays, sales copy, slogans, and images should all illustrate these benefits in a unified way. Do this so that passers by, in an instant, will have a good idea of who you are and what you're about.
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