There's a whole lot hype in the SEO industry probably because it is a techno field plus is very competitive so everyone is trying to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimisation can be specialized but only usually while you got it wrong from the outset - your site that is. If you did not employ a good SEO consultant to provide you with the rundown BEFORE you started building then you most probably wound up with a site punctured with a million Search engine optimisation holes. These web sites normally takes some fixing for sure. Many web designers do not know anything about Search engine optimisation and what they do know they almost never put into action due to the fact they are not requested to by you! Not hiring a great Search engine optimisation consultant is like constructing a three storey house without using an architect and engineer and expecting the builder to get it right - no way.
I come across a great Search engine optimisation site once in every 100 web sites. It is a weak track record for web-developers. Almost every other single web site is a ship filled with holes sinking in the lower regions of page 196 of Google!
So aside from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of inbound links a lot at the moment to judge a internet sites popularity. However, it's now quite simple to produce back-links of good quality in significant volumes to unbalance the ranking game. Google knows it's got to find the right way to balance this out. When it does, most people's position will come crashing to the ground overnight.
On the other hand, Google always wants High quality content - the best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will usually excel no matter what twists and turns Google puts its search engine algorithms through.
Never ever overlook that content rules within the SEO jungle. Ignore at your peril.
We struggled to get content on clients internet sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't think that anyone can just add content to a internet site and miss out on the platform you're adding it to. Google wants to make sure that the content is not just the best for the key phrase requested, but it also gives one of the best user experience. So make sure you cross your T's and dot your Search engine optimization eyes when it comes to making certain your website provides the very best experience such as doing these :
Make sure your server is quick - Google a short while ago added this one - upgrade right now if it takes too long to load your internet pages
Be sure ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful text on any web page - the more the better for Google
Make certain that if you are using a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the very least add a blog attached to your internet site - this helps a whole lot
When you next renew your current domain, renew for at least three years - of course longevity shows maturity and increases trust
Back links and more backlinks
And lastly don't cease back-linking. Right now it's the powerhouse for Search engine optimization but don't rely on this for the long term.
So I hope this has helped 'de-hype' a few of the Search engine optimisation materials out there and assisted you along the Search engine optimisation highway a bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimisation can be specialized but only usually while you got it wrong from the outset - your site that is. If you did not employ a good SEO consultant to provide you with the rundown BEFORE you started building then you most probably wound up with a site punctured with a million Search engine optimisation holes. These web sites normally takes some fixing for sure. Many web designers do not know anything about Search engine optimisation and what they do know they almost never put into action due to the fact they are not requested to by you! Not hiring a great Search engine optimisation consultant is like constructing a three storey house without using an architect and engineer and expecting the builder to get it right - no way.
I come across a great Search engine optimisation site once in every 100 web sites. It is a weak track record for web-developers. Almost every other single web site is a ship filled with holes sinking in the lower regions of page 196 of Google!
So aside from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of inbound links a lot at the moment to judge a internet sites popularity. However, it's now quite simple to produce back-links of good quality in significant volumes to unbalance the ranking game. Google knows it's got to find the right way to balance this out. When it does, most people's position will come crashing to the ground overnight.
On the other hand, Google always wants High quality content - the best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will usually excel no matter what twists and turns Google puts its search engine algorithms through.
Never ever overlook that content rules within the SEO jungle. Ignore at your peril.
We struggled to get content on clients internet sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't think that anyone can just add content to a internet site and miss out on the platform you're adding it to. Google wants to make sure that the content is not just the best for the key phrase requested, but it also gives one of the best user experience. So make sure you cross your T's and dot your Search engine optimization eyes when it comes to making certain your website provides the very best experience such as doing these :
Make sure your server is quick - Google a short while ago added this one - upgrade right now if it takes too long to load your internet pages
Be sure ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful text on any web page - the more the better for Google
Make certain that if you are using a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the very least add a blog attached to your internet site - this helps a whole lot
When you next renew your current domain, renew for at least three years - of course longevity shows maturity and increases trust
Back links and more backlinks
And lastly don't cease back-linking. Right now it's the powerhouse for Search engine optimization but don't rely on this for the long term.
So I hope this has helped 'de-hype' a few of the Search engine optimisation materials out there and assisted you along the Search engine optimisation highway a bit further.
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