There are a few methods to generate clients on the internet. The 3 most popular techniques are:
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online web sites and directories
The technique you select will rely on a considerable number of factors and each system could be pertinent for different photographers at different times in their cycle. Let us take a look at each method in turn and analyse its weaknesses and strengths. In this piece we will look at the first of these strategies.
Common Listing In The Search Engines
In principle, this is the most convenient method and the one which each cameraman wants. Everyone wants to be number one in Google for the search term 'wedding photography'. However with about 95 million (95,000,000) internet pages being returned for this key term, it is not reasonable for most photographers to try to achieve that goal. However by carful use of SEO (Search Engine Optimisation) methodologies either thru work on their lonesome or by hiring a consultant SEO specialist, it's possible to aim towards less competitive terms which would be focused on a neighborhood like 'wedding photography Kent ' and generate traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be topical for your business. There is no point in being number one on Google if the people that come to your website are not especially interested in what you do
- The term must drive traffic. Use the Google keyword tool to guesstimate the number of visitors you'll get if you do well for the term Remember the 1 spot takes a high proportion of all traffic.
- The term should have low competition. If you try to challenge a strong existing competitor, then it could take you a considerable time to generate results, if ever.
The downside is that the effort required to do the market analysis, change the internet site and promote it takes both cash and time and the results aren't quick. A common SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online web sites and directories
The technique you select will rely on a considerable number of factors and each system could be pertinent for different photographers at different times in their cycle. Let us take a look at each method in turn and analyse its weaknesses and strengths. In this piece we will look at the first of these strategies.
Common Listing In The Search Engines
In principle, this is the most convenient method and the one which each cameraman wants. Everyone wants to be number one in Google for the search term 'wedding photography'. However with about 95 million (95,000,000) internet pages being returned for this key term, it is not reasonable for most photographers to try to achieve that goal. However by carful use of SEO (Search Engine Optimisation) methodologies either thru work on their lonesome or by hiring a consultant SEO specialist, it's possible to aim towards less competitive terms which would be focused on a neighborhood like 'wedding photography Kent ' and generate traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be topical for your business. There is no point in being number one on Google if the people that come to your website are not especially interested in what you do
- The term must drive traffic. Use the Google keyword tool to guesstimate the number of visitors you'll get if you do well for the term Remember the 1 spot takes a high proportion of all traffic.
- The term should have low competition. If you try to challenge a strong existing competitor, then it could take you a considerable time to generate results, if ever.
The downside is that the effort required to do the market analysis, change the internet site and promote it takes both cash and time and the results aren't quick. A common SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
About the Author:
Pixcellence Wedding Photographers cover all the UK. For full info on Wedding Photography London please visit their site.
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