Client meetups are so critical for your business and your reputation that plenty of thought and care should be put into them. Many a wedding photographer will feel that showing a straightforward album of their work is sufficiently good to close a deal. This is not true, the world of pro photography is strongly competitive and everything that you do towards increasing the quantity of clients that sign up is vital.
First you've got to decide where you are going to meet your bride. Sometimes there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location suitable to both of you.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you have got to meet away from home, attempt to choose a location which is quiet, so you can be heard with no interruptions and that is like a quality location. Select a period of the day when the place is at it's least busy "it is worth phoning the location previously to check on their quiet times.
If you have to go to go to the bride try to be sure you take all you need to sign the contract, including detailed price lists and contracts. If you ask to put something in the post, then there is always the chance that they may change their mind.
When you arrange the meeting, try to make sure that all the decision makers are present. This is typically relatives of the bride or groom who could be coughing up for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summing up, treat people with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
First you've got to decide where you are going to meet your bride. Sometimes there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location suitable to both of you.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you have got to meet away from home, attempt to choose a location which is quiet, so you can be heard with no interruptions and that is like a quality location. Select a period of the day when the place is at it's least busy "it is worth phoning the location previously to check on their quiet times.
If you have to go to go to the bride try to be sure you take all you need to sign the contract, including detailed price lists and contracts. If you ask to put something in the post, then there is always the chance that they may change their mind.
When you arrange the meeting, try to make sure that all the decision makers are present. This is typically relatives of the bride or groom who could be coughing up for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summing up, treat people with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see more information on their wedding photography courses, request a leaflet from the internet site.
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