8/03/2011

The way to Plug your Pro Photography Business With DVDs and Slideshows

By Clwyd Probert


DVD and videos are a great marketing resource for any wedding photographer and are heavily underused. Done well they can enhance and promote your brand and make a contribution to your SEO traffic. It is vital to realise that the creating of a DVD slideshow is easy and there are a number of different systems available to do that. Once it has been produced it is important to distribute it in as many different forms and as widely as possible. Let's take a look at some of the options:

The easiest way to Produce A Slide-show

There are a number of systems available from different suppliers. For one or two years the market leader was a system called ProShow Gold (for the PC). Mac users have always had wonderful DVD creation tools like Final Cut. However in the last couple of years there's a new (web hosted) DVD system called Animoto. It does not provide all the power and flexibleness of the other systems but this is why it is so good for the bulk of photographers "it's so convenient to use and produces excellent results. Upload your photographs, choose your music and 'BAM ' you've got a stunning slideshow.

Slideshows can be put on your internet site as marketing demonstrations of your work, they can be burned to DVD and sent out to clients to play on their own home systems or they can be uploaded to YouTube or other video hosting sites for everyone to see.

Remember, if you upload a video to any site that is not your own, always include a description of your services and a link pointing back to your internet site.

Second thing to bear in mind. Always include your company name, webs address, telephone and email address in the slideshow itself "so even if it gets copied and re-used, you info is always visible.




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