We saw in the 1st article that there are several strategies to generate clients on the web. These are:
- Universal listing in the search sites like Google
- PPC (Pay Per Click) advertising
- Paid ads in online sites and directories
In this post we're going to look at the second of these methods.
PPC Pay Per Click
This is the way Google makes its cash! You find a target word that you want to rank for and you place an attempt to see if you can 'win ' the privilege to have your ad placed on a Google page. Depending on how competitive the term is, could pay anything from one or two pence to several pounds. The advertisements will appear on the right hand side of the search results for the Google screen. It is vital to recollect that if somebody clicks on your advert then you have to pay Google, even if you don't get a sale from the click!
Although it is easy to setup and start a PPC campaign, it is worth doing some online research first to be sure that your money is wisely spent. By picking a less competitive terms, you may get more clicks for less money "more 'bang for your buck ' and do not forget to set a sensible daily budget or you will go broke fast.
The main thing to recollect with PPC work is to check your advertisements. It is possible to run different adverts based totally on different wording and also to change the sales page where the clicks first go to. By changing just one or two parts of this 'landing page ' you can increase the conversion rate for your campaigns. Here are one or two key points:
- Keep the page free from other diversions and debris
- Remove any navigation links that allow the visitor to move away from the page
- Prove a clear 'call to action ' ie tell them obviously what they need to do
- Explain what will happen when they follow this action
- Use Google analysis to follow your different campaigns and modify them based on the results which you get back.
Conclusion: Good way for wedding photographers to quickly generate business. Costly and may be used thoroughly. Time spent planning your campaigns and analysing the results will boost your returns dramatically.
- Universal listing in the search sites like Google
- PPC (Pay Per Click) advertising
- Paid ads in online sites and directories
In this post we're going to look at the second of these methods.
PPC Pay Per Click
This is the way Google makes its cash! You find a target word that you want to rank for and you place an attempt to see if you can 'win ' the privilege to have your ad placed on a Google page. Depending on how competitive the term is, could pay anything from one or two pence to several pounds. The advertisements will appear on the right hand side of the search results for the Google screen. It is vital to recollect that if somebody clicks on your advert then you have to pay Google, even if you don't get a sale from the click!
Although it is easy to setup and start a PPC campaign, it is worth doing some online research first to be sure that your money is wisely spent. By picking a less competitive terms, you may get more clicks for less money "more 'bang for your buck ' and do not forget to set a sensible daily budget or you will go broke fast.
The main thing to recollect with PPC work is to check your advertisements. It is possible to run different adverts based totally on different wording and also to change the sales page where the clicks first go to. By changing just one or two parts of this 'landing page ' you can increase the conversion rate for your campaigns. Here are one or two key points:
- Keep the page free from other diversions and debris
- Remove any navigation links that allow the visitor to move away from the page
- Prove a clear 'call to action ' ie tell them obviously what they need to do
- Explain what will happen when they follow this action
- Use Google analysis to follow your different campaigns and modify them based on the results which you get back.
Conclusion: Good way for wedding photographers to quickly generate business. Costly and may be used thoroughly. Time spent planning your campaigns and analysing the results will boost your returns dramatically.
About the Author:
Clwyd Probert is a wedding photographer with Pixcellence who are experts in wedding photography Birmingham and also cover weddings in Britain. See the website for more information.
No comments:
Post a Comment