5/09/2011

How Panoramic Virtual Tour Technology Beats Archaic Photography Hands Down

By Walter Bartlett


You will need to have the best of everything when putting together your website. What will draw and keep traffic coming to your site will depend on the content of your website. Therefore, presenting high quality content in the most appealing manner possible, is what you will need. Having quality content that is poorly presented is in some cases worse than having poor quality that is well presented. Strong influence on making decision to do business with you or not by everyone who visits your website depends on what you have on your site.

Virtual tours, audios, videos, pictures and texts are some of the different forms of presentations found in web content. Most websites will have a combination of all these or some of them. Visual content is usually a powerful marketing tool since it allows potential clients to actually see what they are looking to buy. Some forms of visual content are pictures, videos or through a virtual tour provider. By creating a presentation that gives the impression of walking through a location, virtual tour technology embraces video and still photographs. The use of still pictures in putting together the virtual tour is what the term applies to. There is great detail delivered through the presentation and the dynamic display is more interactive as compared to standard photos that may be displayed on the website.

A great amount of visual information to potential clients may be required for certain businesses. Industries such as hospitality, real estate and export require the use of powerful visual tools to deliver their marketing messages to clients. Still pictures and videos have for a long time been the only options when communicating with clients. Web content has been improved on the delivery of high quality by the aid of virtual tour. Virtual tour gives your clients a better experiences as compared to showing them photos of your home, hotel or goods. Business owners who decide to go for the virtual tour technology will have a lot to gain through the specialized software it comes with.

Virtual tour technology adds beauty, greater detail to the presentation and most currently they have included text information in the presentation. By having hotspots, you can include additional facts about your location or parts of it. One thing marketing requires is dramatization which cannot be found in standard photographs. Stirring an interest and giving people a reason to follow up is what virtual tour does.

Using standard photographs on your website is definitely easier and cheaper than virtual tour technology. Businesses should however look at it from the angle of how effective each option is. Virtual tour technology is going to deliver higher traffic and higher sales. Delivery of high returns which may require high amount of capital investments is what every business is looking out to achieve. The way to go is the use of virtual tour technology for those who are not yet already using it.




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