4/16/2011

What is the purpose of digital printing?

By Lori B Olson


The new digital printing era has affected the way we do printing and how we use paper. The words "digital copy" has various meanings which can cause a world of confusion. Depending who you are speaking to, they may presume you are sending them a document via email in a portable document format, commonly identified as PDF.

Digital paper can refer to a card stock or paper formulated to run optimally on a digital print machine. Sometimes the paper is coated, other time it is manufactured in such a way that it harmonizes with digital presses for superb color and quality. Many print manufacturers have introduced the market to their high-end and budgeted digital machines. Browse Xerox, HP, OKI and many other companies to find out more technical information regarding these amazing printers and how they can out perform your expectations.

Originating from the ARCH paper grid sizing, which was used for architectural purposes, the 12x18 sheet has become a popular paper size for digital printing. Additionally, in years past, many small offset presses would use 12x18 to create an 11x17, full-bleed print out. Pressmen can print to the extent of the margins and trimming down to 11x17 with the final result producing a full-bleed (print to edge) poster, flyer, etc. Since digital printers accept varying, yet limited sizes --some not smaller than 7 inch square up to 14-in x 20-in -- This size constrain is another reason for making the 12 x 18 paper such a popular choice for digital press runs.

Digital printing brags of high quality and superb detail. The only step to make your print at its optimal is to choose the correct digital paper to work with the digital press. Referring you to the printer or designer, they can offer best suggestions as to the media you may want to use when printing.

Many corporations and designers find that this high quality, small run option permits them to be more creative and versatile with their designs and marketing strategies.




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