Success in business depends on the image you portray outwards. The image in question here is that of executives behind your business. There are instances where creative corporate headshots are required for media appearance, production of brochures and use on websites, among other uses. Developing these shots and giving them a professional look requires consideration of several factors.
Let it match your brand. The main aim of using the images is to promote your business. There are colors and graphics that are associated with both your business and industry. Ensure that these colors are creatively mixed into the shot. Though you need an official look, it must be appealing and send a message that you want to engage.
Light has a magical effect on photos. It will either make or break the images. Natural light should be used as far as is possible. Where this is not possible, use artificial yet professional lighting. The aim is to portray an image that is engaging and welcoming. No one wants to do business in a gloomy and dark environment. The photographer must manage lighting well to avoid casting shadows that affect the professional appeal of a shot.
Give the shots a simple yet professional background. Backgrounds can take attention away from the executive or distract those who see the images from the message they are supposed to get. Use relevant colors, graphics and images that relate to the business and industry. The background forms part of the message being communicated.
Dressing should match an occasion where you are meeting a new client. You have no idea where the images will go. There are clients who will be clicking on your website for the first time ever. They need to see a person who is ready for that impressive first appearance. This means having basic hair and makeup that match the expectations of the industry.
Trending style is likely to mess you up. You need to take a conservative tone instead of the traditionally flashy one. Trends have an expiry date. To maintain the trendy feel, you will be required to take new shots every two or three months. This will affect the feeling of consistency that is associated with successful brands. Without changing, you are regarded as outdated and might not get the business you are chasing.
Take a posture that is inviting yet official. Be relaxed in an environment that resonates with the industry where you work. The posture should inspire confidence in anyone who encounters it. Keep your back straight and pull the shoulders slightly backwards. Do not send an image of a stiff person because it will turn away potential clients. The smile should be natural and a personality that is authentic.
Take care of your body and mind to produce the best shots. A dehydrated person will never produce a good shot. Brightness will also be lost if you have unresolved social or emotional issues bothering you. Have a look at several brands and the shots they have used on their website. Compare what you see and try to improve on your idea. Above all, give it a unique yet professional feel.
Let it match your brand. The main aim of using the images is to promote your business. There are colors and graphics that are associated with both your business and industry. Ensure that these colors are creatively mixed into the shot. Though you need an official look, it must be appealing and send a message that you want to engage.
Light has a magical effect on photos. It will either make or break the images. Natural light should be used as far as is possible. Where this is not possible, use artificial yet professional lighting. The aim is to portray an image that is engaging and welcoming. No one wants to do business in a gloomy and dark environment. The photographer must manage lighting well to avoid casting shadows that affect the professional appeal of a shot.
Give the shots a simple yet professional background. Backgrounds can take attention away from the executive or distract those who see the images from the message they are supposed to get. Use relevant colors, graphics and images that relate to the business and industry. The background forms part of the message being communicated.
Dressing should match an occasion where you are meeting a new client. You have no idea where the images will go. There are clients who will be clicking on your website for the first time ever. They need to see a person who is ready for that impressive first appearance. This means having basic hair and makeup that match the expectations of the industry.
Trending style is likely to mess you up. You need to take a conservative tone instead of the traditionally flashy one. Trends have an expiry date. To maintain the trendy feel, you will be required to take new shots every two or three months. This will affect the feeling of consistency that is associated with successful brands. Without changing, you are regarded as outdated and might not get the business you are chasing.
Take a posture that is inviting yet official. Be relaxed in an environment that resonates with the industry where you work. The posture should inspire confidence in anyone who encounters it. Keep your back straight and pull the shoulders slightly backwards. Do not send an image of a stiff person because it will turn away potential clients. The smile should be natural and a personality that is authentic.
Take care of your body and mind to produce the best shots. A dehydrated person will never produce a good shot. Brightness will also be lost if you have unresolved social or emotional issues bothering you. Have a look at several brands and the shots they have used on their website. Compare what you see and try to improve on your idea. Above all, give it a unique yet professional feel.
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