9/04/2018

How To Get An Affordable Voice Actor For Commercials

By Deborah West


Brands are looking for very unique commercials for their products. This means a voice that is distinct and can be identified with what it is selling. Since adverts are expensive to create, an affordable voice actor for commercials presents an opportunity to save. However, quality actors are not easily available at an affordable rate. Where can you find them?

Organize an audition event to tap into new talent. This is a sure path to getting unique and new talent in a market that gets easily saturated. You might find it difficult to use the existing talents because of their association with other brands. With auditions, you can find raw talent that is inexpensive yet easy to nurture into what you want for your advert. Entry level actors are more affordable and can delivery extraordinary talent.

Be specific about the talent you want to choose. There are numerous persons who can produce captivating audios for commercials. You could be interested in a particular articulation or vocal production. Approach the talent or his agency to sign his or her services. Consider whether the audio will be accompanied by pictures or video. There should be a relationship with the voice in case they are to be accompanied.

Referrals are professional shortcuts to getting the best actors. Your peers, friends and associates in the industry have worked with some of the best actors. Some have actors pending on their list. By getting a referral, you are saved the trouble of vetting or having work with strangers. Since they are already known, their quality of work will be impressive and not come as a shock.

Negotiate an affordable rate with your target talent. The idea is to get a customized package that reflects your needs and the rigors of your project. Charges will depend on the exposure and quality of work produced by this artist. You must also consider your brand and the expected quality of commercial in the market.

Meet the agreed terms of engagement to avoid penalties. Penalty clauses on your contract are likely to raise your expenditure. If you violate the contract by delaying the work, rescheduling, change or venue or even failing to pay, the penalties will be too much on your contract. Where you can do without, avoid the penalties.

Consider quality talent as an investment. The word expensive will return to haunt you when you end up with a poor quality recording that flies in the face of a brand that you have painstakingly built. You need a recording that captures the attention of listeners and potential clients. This is the only way you can get return on investment for your advert.

Adverts are tricky because they backfire once quality is compromised. You waste a lot of funds and could lose the position of your brand in the market. Invest in an advert that is convincing and captivating to target audience. Work on the quality of your script, recording facilities and videos or images accompanying the audio in order to produce an overly quality commercial.




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