8/31/2018

The Ins And Outs Of Becoming A Successful Concert Promoter

By Paul Long


If you love music, and want to make a career out of it in some way, you need to start planning early. You don't necessarily have to become a musician to realize your dreams. There are other areas of the field you can enter. You could become a concert promoter for instance. You will need to develop a number of skill sets if you want to be successful at this job. It requires communication, marketing, management, logistics, and being media savvy, among other things.

A college degree is not required for this profession, although there are many college graduates in it. The one thing you can not do without, according to the experts, is the ability to write well. Natural writers are rare. This means you will probably need to enroll in English classes emphasizing sentence structure, vocabulary, and grammar. You must learn the art of writing press releases and compelling copy.

You will have to hone other skills before you can even be considered for a job promoting concerts. You might start a blog about the music and club scene in the town where you're attending college. It is important to learn how to take good photographs in nightclubs and how to manipulate those photos to improve the quality and make them stand out. You can post the best pictures on social media.

Successful promoters all agree that anyone who is interested in this business must first become a performer. You can take up an instrument or learn how to DJ. Whatever you decide, it is important to stick with it, so you will understand how the performers you book think and what is involved with putting on a show. You should be able to set up band gear and break it down.

When you start looking for a job in this field, you need a resume that is relevant. Managers say that blogs and writing samples are invaluable to them when they talk to a job candidate at the entry level. Candidates have to show proficiency with spreadsheets and graphics editing. It's important that job applicants be familiar with the music scene and have opinions about the promoters they admire and why.

Being detail oriented is a must in this kind of business. You must also decide the kind of promoter you want to be. Some promoters are known for the parties they throw. Others specialize in booking the hottest celebrities into clubs that want all the publicity that brings.

The best promoters started out going to shows in all different genres. They attended rock concerts and operas, jazz clubs and electronic dance music festivals. They watched what happened between sets, how many drinks the bartender sold, and what kind of security groups used.

Along the way you will become adept at a number of skills. You will learn the art of marketing and how to manage the volunteer groups that are so essential to big events. If you have a passion for music, and a talent for sensing trends in the music industry, you might have a chance at a great career.




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