8/10/2018

The Finer Points Of Indie Rock Music Video Promotion

By Eric Stone


Music soothes the savage beast, or so they say. But whether or not any savage beasts are soothed, music is still important. It is art, one of the most complex expressions or artistic talent on the planet. There is so much that goes into it. Tune, lyrics, beat, vocal range of the singer. So many factors go into making a good song.

Humankind has looked to something greater than itself. Not something to look straight at, but to look up to. It used to be the gods of old. The words and gospels of these divine beings bestowed upon the grateful masses by prophets and priests. But that was the past. Tempus fugit. Times flies. The march towards progress is inevitable and no man or industry no matter how iconic is safe from it. The prophets and the priests found themselves being replaced by entertainers and others. But some of these entertainers are more akin to underground cults than outright religions. But they still get their gospels out there with indie rock music video promotion.

Indie rock means independent rock. These are bands or acts who are not signed to a major record label and thus go without the resources that a major record label can provide. These resources include producers, sound mixers, and a recording studio, not to mention the financial backing that could produce videos, merchandise and fund tours.

Getting a name out there is never easy. Even in the age of social media, it is still very difficult for a band to become known to more than a handful of people. Because the market is so flooded with acts dreaming of stepping out of private jets to throngs of adoring crowds, voices, not matter how unique or talented, can get lost in the shuffle.

But social media has made all kinds of things possible. Singers and bands have reached the highest levels of fame by starting out with nothing more than page where they uploaded their songs onto. In this new day and age, social media is also the most effective way to promote an up and coming act.

But no act would ever be complete without touring. Most performers earn the majority of their revenue from the proceeds gained from tours. Touring, that is travelling from one town to the next and playing venues of all kinds, can bring in publicity like nothing else.

The costs of making a music video can vary. A band can use a simple smart phone with a camera, superimpose the music over random shots and call it a day. Or they can to the elaborate route and have a full on spectacle with a coherent storyline that may or may not be related to the lyrics at all.

But no amount of pageantry will cover up a bad song. A band can have the most elaborate music video in the world, with special effects and explosions, and it can still fail if the song accompanies it is crap. A good song can elevate any music video, it is in fact the heart of it.

Fame is something that a lot of people. But there are some out there who just want to be creative, who want to make music and play their songs. Now, they will have to play the fame game, not in the least because it is required of them to do so. But also because concessions have to be made to keep doing to good stuff.




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