4/13/2018

The Do's & Don'ts Of Soundcloud, By Online Marketing Companies

By Paula Hess


SoundCloud, for those that don't know, is a social platform that focuses on music and audio streaming. You will be able to find a number of music tracks, podcasts, and sound clips if you know what to search for. Depending on your business, SoundCloud could be a major part of your business model as well. Online marketing companies across the board can agree, so here are a few do's & don'ts that you'd be wise to follow.

DO share your content across all channels. You might be proud of your music or audio-related work, but quality isn't enough when it comes to using SoundCloud. According to companies like fishbat, it's equally important to share your work across all channels that you use. These include, but aren't limited to, Facebook, Twitter and Instagram. When you share your work over time - and many online marketing companies will agree - you will slowly but surely build your audience.

DON'T upload anything unless you have visuals to go with them. What does this entail, you may wonder? On SoundCloud, you have the option of including pictures with the content that you post, be it music tracks, podcast episodes, or what have you. It's recommended that you add pictures so that there's a higher chance of listeners being engaged. The static default of SoundCloud will not cut it.

DO know that SEO can play a role on SoundCloud. How can search engine optimization be done on an audio-focused site, you may wonder? Keep in mind that when a new piece of content is ready to be uploaded, tags and a description can be included. These will allow relevant keywords to be used, provided they make sense in context with the description in question. If you'd like to use SoundCloud, ensure that SEO is part of your strategy.

DON'T forget about the Pro option. Did you know that SoundCloud has its own premium account option? This is known as SoundCloud Pro, which boasts several features for the monthly or yearly fee you must cover. These features include, but aren't limited to, advanced analytics and the ability to edit audio without losing likes, comments, or what have you. If you're planning on using this site extensively, the Pro option may be worth looking into.




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