8/04/2017

How To Choose The Right VIP Bottle Service Marke Nightclub

By Jeffrey Schmidt


If you've been in an upscale club lately, then you have surely been offered or at least seen the champagne service. If you don't know what I'm talking about, I'll explain. A nightclub offers this relatively new service to the clientele that has been dubbed Bottle Service Marke Nightclub or champagne service.

The Bar Scene- Bar procession is the traditional beverage procession choice. Event planners, caterers, and guests are all familiar with bar procession at any event. Whether hosted or as a no-host procession, a selection of bar procession packages are always available to fit your needs. Bar procession can complement events from 10 to 1000 and can be as simple or complex as you design it to be.

This type of procession has become a staple in posh nightclubs in Las Vegas, New York City, Miami, Vancouver, and around the world. But how do you make your champagne services stand out? Make it a party! When someone orders your VIP service, change the music, blast confetti, and smoke, and start a parade from across the nightclub to get the most exposure with servers carrying the bottles, sparklers attached, dancing and partying like it's Mardi Gras. Get everyone's attention, make your guests feel like a million dollars by making them the Grand Marshall of the moment.

The critical reason for providing champagne procession for club owners is revenue. A bottle of champagne is typically marked up around two hundred percent. Add in champagne services and owners are reporting up to ten times increase. For example, your $50 wholesale bottle of champagne, instant markup of 200 percent just for selling it retail in your nightclub.

Add champagne services, and now your $50 bottle of champagne is worth up to 1500 dollars with only a few minutes of time vested by your staff. These are reported figures, not estimations. Further increasing the return on investment, each time champagne is sold in this way it creates a 10-40 minute sales rush on new champagne services sold.

Services vary between clubs, but those who are using the parade method are finding increased sales for nearly an hour following the first champagne services sale of the evening. With those kinds of sales opportunities and relatively low cost of investment, it's worth it to give one or two of these away on the weekend to get it in the mind of your guests, make them envious, make them say "I want that!"

Your bottom line will be the proof you need to become creative with your champagne services, keeping it dynamic and profitable. Next week, step by step instructions for making the parade you need to kick up your champagne service.

While the delivery parade is marching across the club, the music should be changed, or the DJ should make an announcement, start a countdown, shoot confetti and blast smoke all around, really go nuts!




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