7/25/2017

Choose Handcrafted Jewelry Websites For Something Different

By Susan Reed


Jewelry choices often reflect the taste of the owner and when there is a preference, a buyer will search high and low for the right piece. Chain specialty and department stores normally carry trendy pieces but there are a group that appreciate a particular design or era in fashion. More people who want to stand apart from the rest when it comes to making a style statement will check out handcrafted jewelry websites.

While there are many merchant and artisan sites from which to choose, the best places to buy or sell usually follow a certain criteria. Firstly, these indicate, either by the URL or image link, whether the site is secure for conducting ecommerce. Many have their own shopping cart but there are some reputable sites that will use a third party to process payments.

Images that are clear, along with details can sell most quality items. Owners of the site often reserve the right to screen new submissions so that they know buyers are getting a fair deal. Detailed information may include size, the materials the piece is made from, along with the use of keywords that the describe the item to visitors.

Use of the search engine is also helpful to the buyer when they are on the lookout for something rare. Things like chunky earrings or a herringbone necklace may be found in the vintage section. Jewelry made from recycled items normally state this is the item description.

These websites are growing in popularity mostly because of the wide selection and unique vision that jewelry designers tend to bring. While making jewelry is a skill, it also allows designers to incorporate art with function. Arts and crafts store sell materials that allow anyone to make basic pieces but skilled artisans can incorporate additional stones, trims, or whatever their heart desires.

Original designs can also be incorporated to reflect any theme or style. One may desire to create a jewelry line with modern shapes and monochromatic colors, or the opposite with silly characters and fun colors. Sometimes developing a niche early will help new designers market themselves so they will eventually have their own following.

The great thing about these merchant sites is that they will not accept anything that is not made by hand. Photos that appear to be edited are also rejected, along with pieces that appear broken. Because there is a particular price range, many of these sites will not accept fine jewelry. While the reasons may vary from one site to another, most sites are designed to appeal to the casual shopper.

Aspiring jewelry designers should know that success comes from a quality product that is marketed well. This means providing as much information as possible about their submission. They should also take more than one image of a single item. Usually, a front and side view will suffice but for something with unusual dimensions, back or rear images should be included to give the prospective buyer a better idea of the size.




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