3/17/2017

The Gradual Languish In Musical Talent

By Jennifer McDonald


The music industry is not what it used to be. Headlines often despair over the erosion of revenue now that downloads are replacing CD sales, and online file sharing often eliminates the need to spend any money. Any media business is vulnerable to technology changes and consumers switching to competing forms of entertainment, but I have to wonder if music with mass appeal that could bring in big sales is even being produced. Where actually is musical talent hiding?

No more do super groups such as Led Zeppelin or the Who emerge to pack stadiums and create fans committed to buying every album. And these days, who can claim to be a part of the next generation of music talent that can inherit the popularity and profits of such creative geniuses as John Lennon or Jimi Hendrix?

For parents seeking a music teacher for their youngsters, an older student is less expensive than a professional and can pass on plenty of valuable information that is sufficient for learning until they know whether their child is serious about music. Not only do the older student teachers enjoy the money, they have additional experience to put on applications for college scholarships.

Back in 1967, when the Jimi Hendrix Experience had its first album Are You Experienced? On the British charts at number three, the Beatles at the same time had the number one spot. Can you possibly image such revolutionary albums being out today? And at the same time? Where is the music talent hiding - or languishing - and why does it not seem to be breaking out and catching on with mass audiences?

Travelling orchestras organized through band and fine arts camps seek out high school students who can play well and want to spend the summer on tour in Europe. They offer students a chance to travel and see the world while honing their musical skills and learning more about a professional career as a musician. International programs typically seek out students who have good manners, have a solid character, and are responsible and mature.

The modern world of high speed internet, microwave ovens, fast cars, and Television creates expectations of instant results that are neither realistic nor sustainable when it comes to learning a difficult instrument such as the piano. Children and sometimes parents expect overnight results. This perception of learning is based on what C. Wright Mills calls a Sociological Imagination, or what I call a shared illusion about reality, learned mainly from TV and the movies.

Playing with music does not have to be expensive. In fact, a creative parent can provide the cognitive benefit and foster talent in music in almost any situation. Sounds surrounds us, so the best approach is to always be aware and help bring that awareness to your child. Have you ever seen a commercial where the creators compose a symphony with street sounds?

I just shake my head when I hear executives and lawyers for the music industry complain about illegal downloads and dropping CD sales. Maybe if they looked for some fresh talent and let creative minds do what they do best, they could attract new paying consumers who would surely appreciate something new and good to listen and dance to.




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