4/24/2016

Marketing With The 3D Hologram Displays

By Frances Martin


A reflection hologram is the one of the many kinds of holograms available in the market. It can be easily located on a number of our everyday purchases like vests, bags, reflective labels, sunglasses, compact discs, etc. It is often confused with the transmission holograms, but actually, they are different. It is best experienced in the 3D hologram displays.

Well, we are not yet at the technological level where the Star Trek seems to be taking us, but we are very far from the 80s when we were used to the wall hanging squinty images. Today, for one to see the holographic image in a mind-blowing way, you will have to resort to the 3D displays. To the first time observer, it appears like a hollow box in which the 3D videos are displayed.

It is simply an illusion that is mind-blowing. In movies, the technology has been used to create ghost-like illusions that leave the audience more than impressed. State-of-the-art technology is used to reflect the images of the real object onto the screen. As such, the audience does not get to see the real objects and people but their reflections looking like objects floating in space.

The light that goes through the transparent surface gets reflected by the second surface behind the transparent film surface. The results are spectacular ghost-like images that appear as though they are floating in space. The effect is mind-blowing particularly for those who get to see it for the first time.

The hologram screen, unlike the normal computer monitor or TV screen, is composed of a transparent surface treated with special chemicals to form a film that reflects some light while allowing a fraction to pass through. There is a second surface that reflects the light passing through the transparent film surface. The result is spectacular images floating in space in between the two surfaces.

Through a combination of high-tech equipment by an experienced expert in the field, it is possible to produce mind-blowing images and reflections that will leave the audience in a world out of our normal world. This is like a dream come real. Ordinarily, the motions and action is captured through a 3D technology. The resulting images are then converted to animations through powerful animation software.

The next process is to project the animation through a special transparent wall. The surface can be transparent or plastic. Either way, the surface is treated with specific chemicals that give it special effects. When the light is projected through it, a fraction of the light goes through while the other fraction is reflected. The light that goes through is reflected on the second opaque surface.

Your stand will also attract more onlookers and indeed a crowd attracts even a bigger crowd. Just because of curiosity. With a bigger crowd, you are well positioned to give away the promotional materials. It is simply the benefit of the first time advantage or the first mover advantage, as it is often known in the marketing field.




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