7/18/2015

The Purpose Of Music Videos

By Olive Pate


A music video is a short film integrating imagery and song produced for artistic or promotional purposes. Making a videotaped performance can be seen either nationwide or worldwide. One of its purposes is to sell a single album for thousands or even millions. Basically, the main purpose of making music videos is to make more profit in the form of financial gain. The main benefit from this production to the record company and artist is to keep on promoting their own music.

Both the record company plays an important role in promoting their music. Once the video is accompanied with a song, the exposure of the single will also double its exposure. While any song can only be played on internet services like iTunes, or on the radio, having a video means that the song can also be played on YouTube and other music channels. It is obvious that producing Pittsburgh music videos have grown into popularity.

An album or a single are actually using a wide range of styles, making techniques like animation documentaries, action films, and abstract films. Some are produced with the combination of other styles. Most of them are interpreting images and scenes from the song lyrics whilst others are using thematic approaches.

Most of the artists give a lot of credit to their video production because without them, they may have never become successful in their respective careers. In fact, there are some artists that become popular because of their song and dance presentation through the videos. This extremely promote their videos and with the help of YouTube and other channels, it then became global.

Once the video making was done, it is heard and seen by the public and even around the world. There are some who easily ignore CD's on a shelf, but hard to ignore different artists seen on their favorite channels. People can easily remember artists when they see their faces.

That reason alone can lead to more sales and profits and lengthen the popularity of any artist. Recording companies are aware that consumers are likely to share a video and spread the song through recommendations. For many artists, this means more recognition for them, as this medium widens a lot of possibilities of their careers in the future.

For record companies, producing a videotaped performance offers them opportunities to earn revenue and place controversial images. The purpose of this production varies on the entertainment that people get from it. Some would only watch the presentation to find out what their favorite artist is doing. Moreover, they can also be designed to carry important messages and add narration to the lyrics.

Take note that there are also disadvantages when you release videos. If the album is being used in romantic or action movies, but the movie is not that good, there is a tendency that the song and its artist will be affected. On the other hand, if the video is produced in low quality, it can also affect the reputation of the movies and decrease the revenue and sales for both parties.

Also, some companies that both own their record brands and movie production. This only means that it doubles their income and double their failures. If the song is not directed properly, it can affect the overall reputation of every artist and to the company as well.




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