5/12/2014

American Hip Hop Producers And Their New Role In Producing Music

By Jeff R. Bonneville


When one talks of Hip Hop, we can easily refer to controversy in the music industry. This is because the industry changes rapidly and good music productions are a thirst for many producers and rappers in general. Today a production company could be enjoying a good turn of events but in the next year this could be different. They are credited for ensuring the smooth flow of a company. This is the main reason as to why we are looking at the Hip Hop producers and their new role in producing music.

Producers are the key initiators of change or revolution in industry. The production sense and style with time changes. This is why the current makers are up and running in terms of beats production and general music production. Beats form an essential role in hip hop. They say that a good beat does not need too much lyrical prowess, the words will just flow. Most emcees dwell much on the beats as they have natural effect on the outcome of the song. Creators have now shifted from simple conformity to drivers of change.



They music producers can also be termed as marketing executives or content managers depending on how one looks at them. Their roles have completely changed. The beat makers need to have a good information of market and connections to the market and what they are producing for their artists. This are essential as music only gets popular if people hear it. These are the backroom forces that have characterized platinum album sales from artists who have been linked to working with good creators.

Predicting the flow of an industry, A good producer ought to know the current nature of the industry at the moment. This plays a huge role in when and at what time particular events should happen. Album release dates and their subsequent singles release ought to be well calculated to avoid a flop.

The producer and rap artist act as a corrective tool in this rap sector. There is a recent breakdown in Hip Hop and the rap game. Rappers do not stay low key and their job is to stir controversy in the Hip Hop world. The Hip Hop producers come to play in the sense that they bring the attention to the lyrical form by creating really nice beats that the rapper can flow over. The beats ought to be good in the sense that they can get the rapper writing and the listener bobbing his head.

Producers have taken the center role in the industry in bringing out a variety of production in this industry. Over the years Dr. Dre, Timbaland and many other famous beat maestros have been on the top of the movement with a drive to have variety in market.

There are many new up and coming producers in the industry that are making waves online through creation and innovation. Lately, Ct Aletniq, hailing from Phoenix, AZ has been attributed for developing a new sound for the genre that has made him a sensational Hip Hop producer. His productions have a futuristic sound to them and many new rappers have been featured on them..

Creators ought to know the music industry in all its sense. This is vital and shapes the quality of production in its general sense. Hip Hop producers need to know about the latest technology used to produce music and they must also know about the classic ways to make a record sound good. The ability to keep up with modern trends while incorporating tried and true techniques, separates the good producers from the great one.




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