4/18/2014

Knowing More About Corporate Art Collections

By Anita Ortega


Corporate art is extremely important to the overall image of a corporation because it adds class to the office of the corporation. It is simply because the company would want to retain a good image and good impression to those who enter the office that they would buy corporate art collections. Now for those who are interested in this subject matter, here are some things to know about it.

Now if this is the only reason that corporations would collect artworks from painters, then many people would see this practice as a very frivolous activity that is hardly worth the money. Many corporations would actually spend thousands of dollars in buying specific artworks for their office. However, what many do not know that to an executive, the artwork is more than just the image.

Of course the most basic reasons as to why corporations would need these artworks is to simply show the customers that they are professional. Usually, the public would have some sort of notion that corporations are supposed to be rather classy otherwise they are not professional. So in order to appeal to the visitors who would come to the office, the company spends money on paintings or other things so that they can show that they are classy and should be respected.

Now another very important reason as to why there are artworks on the walls of big offices is that the people would want the visitors to feel right at home. Psychology studies would state that paintings actually do have a very calming effect on people who are looking at them. So when a visitor would come into the office to wait for an appointment, he will actually feel relaxed after looking at one of the paintings there.

Of course the visitors are not the only audiences of these artworks but even the workers in the office as well. Not only do paintings have a calming effect but it also has an effect on humans that would actually stimulate brain activity. In fact, workers who are exposed to artworks are said to be able to work better.

Now stress is one thing but overall brain function is another thing. Other studies have shown that art not only has a calming effect but it also has a stimulating effect on the brain. Because the brain is more stimulated after looking at art, the brain tends to now become more creative, innovative, and more efficient in work.

Now not only will the corporation benefit from this act but even the country as well. Now by exposing the people to paintings, the company is actually promoting the culture of the country where the artwork was made. So by simply looking at certain artworks, one may be able to be more exposed to a certain culture.

Now aside from that, the corporations are also promoting the world of art. Nowadays, a lot of people do not pay attention to classic art forms anymore because the world is more concentrated on digital art. Corporations can help bring back the interest in classic art by giving them exposure in the office.




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