3/10/2014

Choosing The Right Food Packaging Illustration

By Jaclyn Hurley


While it is true that we all need food to survive the process of eating it is not just about mere sustenance. Often the pleasure and anticipation of eating is part of it and this begins before someone opens the packet before preparing the meal that they are about to eat. If you are looking to market a new product then it helps to have the right food packaging illustration in order to attract potential customers.

The easiest way to find potential illustrators is to look them up online. While some will work for agencies a number of them may also work independently. You may also want to look for graphic design agencies but ideally you want to find someone that specifically specialises in illustrating food.

Before you talk to an illustrator you should think about what you want. A good way to do this is to do some research by visiting a grocery store or a supermarket. As you look around try to find products that are similar to the one that you would like to promote. This will then make it easier to write a brief.

It is vital that you meet people in person before making a final decision on whether or not you wish to use their services. This gives you the chance to talk to them about their experience and their qualifications so that you can find out whether or not they are suitable for the job. Ideally you want to work with people who have done illustration work with them for a long time so that they will be more aware of what you want and be able to adapt to your needs.

You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.

This will then make it easier to compare the different options available to you. It is generally recommended to compare at least three different illustrators. This ensures you get the best possible quality available in your price range. Remember you should not look solely in terms of price. It is often to pay a bit more in order to get better quality and more experience!

Meeting in person is also good as you will then get an idea of whether or not you want to work with the illustrator. You have to consider instinctively whether or not their approach to the work is appropriate. You ought to trust your instincts and decide if the person is someone you would want to spend time with. It also helps to get a quote from them in terms of cost so you can compare the cost of their services with other potential candidates so you can make a fully informed comparison between the options available to you.

You can find various freelance individual illustrators and food based graphic design agencies by looking online. It also helps to look for testimonials and feedback from previous clients who have used their services. This will allow you to find the ideal illustrator to suit your needs.




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