2/11/2014

An Effective Organizational Change Strategy

By Jerri Perry


In any business or organization, a certain level of change is definitely inevitable simply because humans live in a changing world that will not stop for any person or for any organization for that matter. It is because of this that the management has to make sure that their organization keep up with the times and would adapt to the changes of the world. Of course in order to do this, one has to come up with a really effective organizational change strategy so that the organization may succeed.

Now one thing to really look out for when trying to implement some changes in organizations is that there will always be someone to oppose the idea. These are the traditionalists and they believe that the method or structure that works cannot be changed. However, if one is a visionary and foresees problems in the future because of the current structure, then it is his job to convince the traditionalists.

Now one of the strategies to apply here would be to have a meeting wherein the management would hear the voices of the resistance. There might be some valid points that the management will have to listen to which will actually help the organization be able to grow. The management should take these points and consider them before making the final decision.

Since the resistance is still going to be very strong, then one should now move on to the next part of the plan. While making changes, one will be undergoing the unfreezing stage wherein he has to introduce the changes to the organization. It is at this very stage that he should start gathering a horde of followers.

In order to gain the support of the people, the first step is to make a very convincing vision. This will stir up the people and make them curious. Of course he should also ask the input of all people in the organization so that they will feel that they did play a part in this major shift.

The second step would be the execution of the plan which will only be successful if one has gained a huge army behind him. While trying to shift the structure of the organization, one has to give the people his full support so that they will follow him. It is up to the visionary to make the people like these changes.

After the gradual implementation of the plan, then the last step would be to integrate the new system into the organization. With all the policies finalized and ready for implementation, a new structure will now form. It is now up to the management to continue helping the people inside the organization adjust.

To complete this organizational change strategy, the management has to show the results to the people. Without any results to show, the people will not believe the change was effective. So if one would want to make changes in structure, he has to make sure that he can back it up with results.




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