10/23/2013

Inspiring Change Through The Grow Jamaica Movie

By Elena McDowell


The foundations for the Grow Jamaica movie can be found in a book coauthored by Leeroy Campbell and Janice Campbell. Food, fuel, fiber and medicine are the four words that adorn the front cover of the text. They represent a summarized version of the co authors' exploration into the many benefits that the plant offers its users. The film makers essentially take this stance and create a motion picture version.

The actors in the film hail from a wide variety of social and professional backgrounds but they all have one thing in common; their support for the cause. There are some famous faces among the cast. One such is face is that of international reggae artist and actor Stephen Marley who also happens to be the son of the famous Robert Nesta Marley, more popularly known as Bob Marley. Another famous face is that of Oliver Samuels, one of Jamaica's front runners in the field of acting.

Designed to spread the news about the controversial plant, the movie is a part of a comprehensive campaign to change the perception of cannabis from a negative to a positive one. The comprehensive promotion includes web-based advocacy, literary reviews. All of this is aimed at getting the island nation of Jamaica, and the world at large to give due considerations to the merits displayed by the controversial herb.

Marijuana is also known as weed or herb by most Jamaicans and, contrary to what many outsiders believe, its use is illegal on the island. In fact, Jamaica's legal history is rife with cases of arrests linked with the plant. A number of individual shave been advocating for this to change for the last few years. Members of the Rastafarian faith have always been front-runners in this cause since the plant is central to their religious practices.

The structure of the film reflects the diversity of the plant itself. It is basically a documentary designed to inform enlighten and entertain at the same time. It consist of a number of interviews, some executed on the streets of Jamaica to give an idea of how the layman views the plant. Others are conducted in offices and in residential communities with middle to upper class interviewees who represent expert opinions on the subject of decriminalization.

The thought provoking documentary lasts sixty minutes. For those who wish to view it at their convenience, it is also available in DVD format. This makes it easy for anyone who wants to use it at a group meeting or promotional event to use it. Those who wish to use it for educational purposes may also do so by using the DVD format.

The film's goal is to promote the plant and move the island one step closer to the realization of Dr. Campbell's dream revolution. Dr. Campbell envisions the day when Jamaican society has been so revolutionized that the plant is freely grown and used everywhere. This is of course dependent on the removal of social and legal restrictions that currently inhibit its use.

It is pretty difficult to deny the immense potential of the Grow Jamaica movie when it comes to positively influencing the way people view marijuana. The producers have ensured that this is so by strategically merging a mix of data sources and arguments to ensure that their message is transmitted successfully.




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