7/25/2013

How To Optimize Success Through Efficient Site Operations

By Jenny Peng


Consider online marketing if you have done everything that you feel possible to get your music information website to success. In order to gain success in terms of traffic generation and increasing profit you should begin with online marketing.

Give your site depth with the use of gradients to increase the visual effect. The pattern is unreal and too obvious with overly strong gradients. This can cause you to lose the effect that you want. Visitors will appreciate the subtlety of the gradients and they are not likely to go unnoticed either.

Don't use Flash. If you can't live without it, keep it to a minimum. Search engines can't index information that's in Flash, Flash isn't available to many smart phone users, and it can really slow down your web page. There's too much that can go wrong with using Flash - it's better to just avoid it.

When it comes to business it is better to be repetitive than to have to rebuild your entire business or music information website from scratch. That's why it is extremely that you back up your website in more than one play. You should be backing up your music site on your PC and on a separate server. Your hosts will tell you that they're doing back-ups of your site files over it is important that you do your own anyway is just in case.

When you're designing your mobile site, don't use any Flash at all! iPhones are the most popular smartphones on the market, and they don't support Flash - so anything you put in Flash on your mobile site will be missed by a huge segment of your potential visitors. Remember that content in Flash isn't picked up by search engine crawlers, either.

You can attempt submitting interesting articles to newsletters and magazines as a way to make people aware of your music information website. A link leading to your site should be included. Readers need to be able to connect with your website. This increases the chances for distribution. Having it republished by them will increase your rankings in search bringing in more traffic.

It is a good idea to include a field on your site where a user can enter his or her email address. Starting an email list will keep your customers informed on the happenings of your music information website. Offering the user a contest entry or a freebie prize is a great way to gain emails.

Limit the use of heavy graphics on the webpage so that the users may move from page to page without having to wait for pages to load. Long load times deter the user from continuing to use you music information website. Ensure that the images that are used are compatible across browsers and platforms.




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