7/13/2013

How To Handle Operating A Reputable Music Website Properly

By Abraham Lowe


If you were to do a search to try to discover how to create a successful music information website, chances are you'll see all sorts of answers, including people who want to sell you their services. Research has proven that two of the main methods are SEO and online marketing. However, there are additional tools worth considering which we would like to share with you.

If your music information website isn't Search Engine Optimized, how are people finding you? The answer is that they're probably not. You can try to do it yourself, or use the services of a SEO expert. The more optimized your site is, the more likely your pages will show up near the top of potential visitors' searches.

There are three things that are extremely important about a music information websites' content. The first is making sure that the content teaches visitors a specific message. The second is that the content created for the site is compelling. Number three is that content on your website leads visitors through the sales process. If you follow these guidelines for your site, it will make it successful.

You can get the email addresses and names of your visitors by offering them a newsletter. The newsletter should contain current promotions, helpful tips and other information that they want to know about your music information website. Users will be more up to date on the happenings and more likely to revisit your website.

The best way to design a logo is to sit down with a pen and paper and draw it out! Even if you're not Pablo Picasso, you can decide the colors and main elements you want your logo to convey to your visitors. When you hire a graphic designer, your sketches will help you communicate your vision much more accurately than any amount of text could.

When writing a book, readers expect to see paragraphs. When writing copy for music information websites, lists are more appropriate because they are user friendly and engaging. This organized style of presenting your content or information is also much less intimidating than a wall of text that your visitors may choose not to struggle through.

Before you decide to use Flash, take into account that many Apple devices cannot read them and it makes the page load slower on most PCs. This limits your viewers to those that have fast internet connectivity and not the millions of Mac users that you would want to traffic in also. Flash does make your site look juiced up, but ask yourself this, is it worth the loss of millions of users?

You can't tell where you're going if you don't know where you're at. Keep track of your popularity by regularly viewing your analytics and statistics. This will let you know where your site requires improvement, as well. As a bonus, analytics will let you know how visitors find your site, how many visit, and from where.




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