Finding the right place to have photography for sale that attracts the right buyers is a difficult task. There seem to photographers wherever one turns, so it is important to be different and find ways to get exposure. These are some ideas that might help getting the juices flowing.
Think about who the target market and where would be typical places that they would go. For example, if the artist is wedding photographer, going to bridal shops would be a great place to start. But if one is into landscapes of a specific area, maybe going to businesses or restaurants might be an idea. This brainstorming is an important part of the marketing before going out and trying to sell the work.
Farmers markets, local festivals, Art fairs, and craft shows are becoming more and more popular. Take advantage of the diverse group that attends these shows and gain more exposure. Before jumping head first in, it is important to research if there is a fee to have a booth at these events, and how many photographs should be displayed. Framing and matting loads of photos can add up rather quickly. And more likely than not, the artist will only sell a few at each show. Even though there might be a rather large initial investment, it might be worth it.
Some artists might prefer to find buyers in a more intimate environment. This can be done by getting together local artists and seeing if they are interested in doing a combined exhibition. This provides a great opportunity for networking and seeing who is out there as well as for them to see the artists work and possibly buy photos in the future.
Getting exposure and ones name out is an important part of selling the photos. Look into local non-government organizations and see if they have upcoming events that might need to be photographed. Another option is to offer one of the pieces for a silent auction at an event that is going towards a good cause.
Nowadays most people sell their work online. This is ideal for stock photographers that can join a company and receive a percentage of the price of the photo when someone purchases it. There are some that receive a lot of traffic making it great to spread the photographer's work, but it may not work for everyone.
A more private way of doing this and making sure all the profits go back to the photographer, is selling the photos on the artists website. There are different websites that have this capability built in already, so do some research and see if there are any that sound ideal.
These are just a few ideas of where to have photography for sale. There are numerous other options, but it just goes case by case. Some of these places may not reach the target market, so think about where would be great places to show the work. Most importantly, persistence is key. People may not fall in love with the pieces right away, but it is just a matter of time and continually working on improving ones photography as well.
Think about who the target market and where would be typical places that they would go. For example, if the artist is wedding photographer, going to bridal shops would be a great place to start. But if one is into landscapes of a specific area, maybe going to businesses or restaurants might be an idea. This brainstorming is an important part of the marketing before going out and trying to sell the work.
Farmers markets, local festivals, Art fairs, and craft shows are becoming more and more popular. Take advantage of the diverse group that attends these shows and gain more exposure. Before jumping head first in, it is important to research if there is a fee to have a booth at these events, and how many photographs should be displayed. Framing and matting loads of photos can add up rather quickly. And more likely than not, the artist will only sell a few at each show. Even though there might be a rather large initial investment, it might be worth it.
Some artists might prefer to find buyers in a more intimate environment. This can be done by getting together local artists and seeing if they are interested in doing a combined exhibition. This provides a great opportunity for networking and seeing who is out there as well as for them to see the artists work and possibly buy photos in the future.
Getting exposure and ones name out is an important part of selling the photos. Look into local non-government organizations and see if they have upcoming events that might need to be photographed. Another option is to offer one of the pieces for a silent auction at an event that is going towards a good cause.
Nowadays most people sell their work online. This is ideal for stock photographers that can join a company and receive a percentage of the price of the photo when someone purchases it. There are some that receive a lot of traffic making it great to spread the photographer's work, but it may not work for everyone.
A more private way of doing this and making sure all the profits go back to the photographer, is selling the photos on the artists website. There are different websites that have this capability built in already, so do some research and see if there are any that sound ideal.
These are just a few ideas of where to have photography for sale. There are numerous other options, but it just goes case by case. Some of these places may not reach the target market, so think about where would be great places to show the work. Most importantly, persistence is key. People may not fall in love with the pieces right away, but it is just a matter of time and continually working on improving ones photography as well.
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