5/30/2013

How To Make Better Fundraising Auctions

By Esther Salazar


Fundraising auctions remain relevant today because it is one of the ways that money can be raised to support an important cause. Such curiosity from the part of the attendees is also what makes it quite a surprise treat. Also, as long as the movement being supported can benefit society as a whole, then people would not mind helping out.

Gauging the success level of an auction is ideally based on the amount of return. Simply put, it is the profit that has accumulated at the end of the event, after all the bids have gone and emptied the pockets of some. Here are several tips in making a better fund raiser, dedicated to those who are planning to host one in the future.

One of the main things that you should establish is what the need is, how it came to be and why people should care enough to join. If something is deemed irrelevant, then surely you would not want to waste your money on an investment that does not fulfill you. However, if you can establish the seriousness of the cause and make people empathize, then truly you can persuade them to join in the fun.

As expert organizers say, you should put a face to the event in its clearest form. It must be something that the attendees can empathize with so they know the impact of the success of this event. The direction of the cause should convince people that their money is not going to be wasted with merely false impressions.

Although there may be misconceptions going around about the real motive of such events, this should not daunt you if you have the purest of intentions. Thus, do not be hesitant in using the terms auction and fundraiser for your program invites. Themed titles like the term gala may seem classy, but the message of bringing a substantial amount of many does not cut across.

Be mindful of the crowd that you are inviting in the event. If there are corporate tickets sold, most likely they will be bought in bulk and passed around to employees who will only mill around and not participate. However, this is not a good way to earn money especially if you are really hell bent on raising a high amount.

There are strategies that can still reward those who choose to buy many tickets one time. For instance, you can give them a front row seat during the auction for easy interaction with the hosts. The thrust should be to elicit quite a good response that is enough to let people get their checkbooks and declare amounts that could propel the cause to greatness.

Above anything else, you must choose the type of auction that is appropriate for the time being. The usual choice is in between a live or a silent auction. Your decisions should be based on how well you can reach your target attendees and how many can vouch for their ready participation.

For people who are really into a cause, fundraising auctions are the key to accumulating donations that can support the project or movement. Individuals are compelled to get involved as long as they can relate to it and see its significance. Therefore, it is also the job of the organizers to see to it that the message cuts across perfectly.




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