3/03/2013

Timbaland, The Neptunes, Dr Dre...: Do The Music Industry Needs Them Anymore ?

By Lindsay Major


In earlier 2000's, the music business, notably the communities of hiphop and also rnb, saw the rise of what we now call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or even The Neptunes.

What is considered to be a "super producer"? So, the finest interpretation of their difference with a "simple" producer could possibly take on the example of what we call a "supermodel" in fashion, including Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those well known fashion models as well as anybody else and you can see them on all of the catwalks. Briefly: safe values.

This became the same thing in the music sector: there had been "big" producers, risk free, that led all of the projects and were requested by the most universally known singers and also rappers. It has been always easier for records company to utilize a nationally ranked music producer than just a newbie. The reputable producer produced a numerous of powerful singles, in principle. Considering that at this time big music producers sold cd.

However, the music business, after the beginning of the decade changed. To start with, people don't actually purchase cd nowadays.

As a result the record companies give reduced budget for a project. And as expected, record companies are no longer looking to put in between $ 100 000 to $ 300 000 for just one single beat, as was the situation at the golden years of music producers. The discs not sell and internet grows. To surmount illegal downloading of their artists, record companies develop or join with statutory download tools and decide to force their visibility in this internet place, which has been getting out their control for way too long.

But the popularity of the web also has made possible the growth of numerous anonymous producers as good as, if not superior to, "Super Producers".

A lot of these producers have focused on the improvement of the Web, that has assisted these to sell their beats online. Which allows them to reach and work with performers on any nearby scale as well as a world-wide one. A producer from Australia is now able to try to sell beats to any one in Japan. This is now more convenient for them to gain a very good repute with a career. For the artists, this makes a massive difference! They are able to buy beats online in their own home for their album, EP or even mixtape for reasonable prices; faraway from those applied by the "super producers".

Record labels pay a special interest on this modern market. They buy beats online too. And currently we could see that a number of these internet producers receive hired by majors.

The great time of super producers like the age of super models disappears slowly and gradually, giving way to this brand new business driven by producers who, usually, have absolutely nothing to envy to the "super producers".




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