At the start of the 2000's, the music industry, notably the communities of hiphop and also rnb, saw the beginning of what we now call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.
What is meant by a "super producer"? Okay, the most reliable answer of their difference with a "simple" producer would take on the demonstration of what we call a "supermodel" in fashion, such as Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those widely known super-models as well as anyone else and you can see them on almost all the catwalks. Basically: safe values.
This became the same in the music business: there were "big" producers, safe values, that led almost all the projects and were invited by the best known singers or rappers. This was always more secured for a record labels to capitalize on a popular music producer in comparison to a newcomer. The renowned one composed a plenty of award winning singles, in theory. Simply because at that time commonly big producers sold cd.
However, the music business, since the starting of the decade has totally changed. Firstly, most people don't really pay money for disc nowadays.
For this reason the record companies invest considerably less budget for a project. And usually, record companies will not be wishing to put in money between $ 100 000 to $ 300 000 for just one single beat, as was the case in the time of the golden era of music producers. The discs do not sell and internet grows. To do something about not approved downloading of their artists, record companies develop or join with statutory download applications and make sure to push their visibility in this internet scene, that has been running from their control for way too long.
But the rise up of the web has has permitted the ascent of a lot of anonymous producers as good as, if not greater than, "Super Producers".
A lot of these producers have targeted on the growth of the Web, that has assisted these to sell their beats online. Encouraging them to contact and work with rappers on a local scale as well as an intercontinental one. A producer from Paris is now able to try to sell beats to rappers in Japan. This is now simpler and easier for them to gain a strong popularity to get a career. For the artists, this makes a major difference! They are able to buy beats online from home for their album, EP or mixtape for affordable prices; definitely not those practiced by the "super producers".
Record labels pay a special awareness of this new business. They buy beats online as well. And recently we can easily see that a few of these internet based producers receive hired by majors.
The golden time period of super producers like the epoch of super mannequin disappears slowly but surely, giving way to this modern business directed by producers who, quite often, have practically nothing to envy to the "super producers".
What is meant by a "super producer"? Okay, the most reliable answer of their difference with a "simple" producer would take on the demonstration of what we call a "supermodel" in fashion, such as Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those widely known super-models as well as anyone else and you can see them on almost all the catwalks. Basically: safe values.
This became the same in the music business: there were "big" producers, safe values, that led almost all the projects and were invited by the best known singers or rappers. This was always more secured for a record labels to capitalize on a popular music producer in comparison to a newcomer. The renowned one composed a plenty of award winning singles, in theory. Simply because at that time commonly big producers sold cd.
However, the music business, since the starting of the decade has totally changed. Firstly, most people don't really pay money for disc nowadays.
For this reason the record companies invest considerably less budget for a project. And usually, record companies will not be wishing to put in money between $ 100 000 to $ 300 000 for just one single beat, as was the case in the time of the golden era of music producers. The discs do not sell and internet grows. To do something about not approved downloading of their artists, record companies develop or join with statutory download applications and make sure to push their visibility in this internet scene, that has been running from their control for way too long.
But the rise up of the web has has permitted the ascent of a lot of anonymous producers as good as, if not greater than, "Super Producers".
A lot of these producers have targeted on the growth of the Web, that has assisted these to sell their beats online. Encouraging them to contact and work with rappers on a local scale as well as an intercontinental one. A producer from Paris is now able to try to sell beats to rappers in Japan. This is now simpler and easier for them to gain a strong popularity to get a career. For the artists, this makes a major difference! They are able to buy beats online from home for their album, EP or mixtape for affordable prices; definitely not those practiced by the "super producers".
Record labels pay a special awareness of this new business. They buy beats online as well. And recently we can easily see that a few of these internet based producers receive hired by majors.
The golden time period of super producers like the epoch of super mannequin disappears slowly but surely, giving way to this modern business directed by producers who, quite often, have practically nothing to envy to the "super producers".
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