2/26/2013

Music Producers : The Beginning Of A New Era

By Marcia Alvin


Early on in the 2000's, the music business, specifically the communities of hiphop and also rnb, observed the coming up of what we now call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

Exactly what is a "super producer"? So, the better example of their difference with a "simple" producer could take the instance of what we call a "supermodel" in fashion, such as Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know those well-known models as well as everybody else and you can see all of them on all of the catwalks. In brief: safe values.

That was the very same thing in the music business: there were "big" producers, safe values, that directed entirely the projects and also were wanted by the most popular singers or rappers. It absolutely was usually easier for a record label to exploit a renowned music producer rather than a novice. The well known one produced a many of winning singles, in theory. For the reason that at that moment in most cases big names sold discs.

However, the music business, after the start of the decade has totally changed. Firstly, most people don't really spend money on disc nowadays.

For this reason the record labels invest way less budget for a project. And undeniably, record companies will no longer be willing to make an investment between $ 100 000 to $ 300 000 for just one single beat, as was the case in the time of the golden times of music producers. The discs do not sell and internet develops. To do something about illegal downloading of their artists, record companies develop or connect with statutory download technologies and make sure to push their presence in this internet world, that has been running from their control for way too long.

But the popularity of the web has also permitted the arising of loads of unknown producers as good as, if not that surpasses, "Super Producers".

All these producers have paying attention to the progressing of the Internet, which has allowed those to sell their beats online. Allowing them to contact and also work with singer on any nearby scale as well as an international one. A producer from New york City will now be able to advertise beats to rappers in Japan. It is now easier for them to get a really good repute and have a career. For the artists, this makes a huge difference! They are able to buy beats online at home for their album, EP or even mixtape for reasonable prices; not really those practiced by the "super producers".

Record companies pay a special interest on this brand new sector. They buy beats online too. And nowadays we could observe that some internet based producers receive hired by majors.

The great years of super producers just like the years of super model goes away slowly and gradually, allowing option to this brand new sector directed by producers who, often, have next to nothing to envy to the "super producers".




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