2/23/2013

How Internet Changed The Music Game

By Charlotte Scott


At the beginning of 2000's, the music business, primarily the communities of hiphop and rnb, noticed the appearance of what we call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What exactly a "super producer"? Well, the most reliable interpretation of their distinction with a "simple" producer will certainly take the illustration of what we call a "supermodel" in fashion, for example Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those famous fashion models as well as anybody else and you can see them on each of the catwalks. Briefly: safe values.

That was the identical thing in the music sector: there were "big" producers, risk free, that directed all the projects and were demanded by the best known singers and also rappers. It has been usually easier for record labels to use a prestigious music producer other than a newbie. The reputable one supplied a multiple of winning singles, in theory. Due to the fact at this time commonly big names sold cd.

But, the music industry, after the start of the decade totally changed. First, consumers don't actually pay for disk anymore.

Which means the record labels give less money for a project. And as expected, record labels shall no longer be ready to get involved between $ 100 000 to $ 300 000 for just one single beat, as was the scenario in times of the golden epoch of music producers. The discs tend to not sell and the internet grows. To surmount not legal downloading of their artists, record companies merge with statutory download websites and hope to enforce their visibility on this cyberspace, which has been getting out of their control for such a long time.

But the rise of the web has also made possible the expansion of an abundance of anonymous producers as good as, if not as good as, "Super Producers".

All of these producers have targeted on the progressing of the Internet, which has helped them to sell their beats online. Permitting them to contact and work with singer on a local scale as well as a global one. A producer from Nyc can even sell beats to someone in Japan. It is certainly now less difficult for them to get a solid respectability with a career. For the artists, this makes a large difference! They are able to buy beats online in their house for their album, EP or perhaps mixtape for good prices; far away from those practiced by the "super producers".

Record labels pay a particular interest on this modern market. They buy beats online as well. And of late we are able to notice that a few of these web producers receive hired by majors.

The golden age of super producers like the times of super models disappears progressively, revealing option to this new market driven by producers who, generally, have not a single thing to envy to the "super producers".




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