2/12/2013

From Flyers To Billboards: The Basics Of Wedding Planning Business Marketing

By Jane Adams


Occasionally as a wedding planning business owner, you feel like you're expected to know everything about everything. Here are some suggestions to help you feel like you know everything there is to know about growing your wedding services firm.

Advertising on MySpace isn't the folly it might seem to be. The site still has lots of users, many of whom shy away from Facebook due to privacy issues and other problems. Other entities and companies are still advertising on MySpace too, big companies; they wouldn't waste the time if it wasn't profitable.

Every successful wedding planning business knows how to be flexible. Just like humans, if a wedding planning business becomes stuck in its ways, it will lead to failure. The world's best wedding planning businesses can do a complete 360-turnaround at the drop of a hat. Without flexibility, it's difficult to seize opportunity.

Start a blog. Blogs are a very powerful tool in sharing your expertise or even more on products that you are coming out with. There are many people that do wedding planning business with companies due to their feeling of familiarity from reading articles or blogs placed by the wedding services company. This is definitely a way to get yourself out there and to help your wedding planning business grow financially and in awareness of who your wedding services company is.

Index cards aren't only for aid reciting speeches in front of a crowd. For less than $5 you can buy a stack, fill them out with whatever advertisement you want, then start leaving them places. Anywhere lots of people go is good ; libraries are specifically so as folks are always coming and going.

Pay for a few memberships. If you have got membership dues, try and pay for a few or offer a lottery to win some. This will facilitate a possible (good) uproar in your wedding services company - you'll be likeable and people will appreciate this.

Start a cold calling campaign targeted to your most likely clients. For instance, if you're selling office equipment, contact wedding planning businesses in your area and let them know that your wedding planning business exists and you can aid them with their office equipment needs.

Never keep an excess of inventory as this will keep your capital restricted in your inventory. When sales are low, offer discounts and incentives to produce higher sales. Higher sales will generate cash flow and help you retrieve monies previously blocked in high levels of inventory.

Utilize technology to help you be more efficient. Technology was created to make things easier on people and being a tech-savvy wedding planning business opens up new doors. Plus, investors are always interested in a wedding planning business that knows its technologies.




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