2/25/2013

Do The Music Industry Needs Super Music Producers Anymore ?

By Amber Scott


Early on in the 2000's, the music industry, in particular the communities of hiphop and rnb, resulted in the coming up of what we call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What is considered a "super producer"? Okay, the ideal description of their difference with a "simple" producer could possibly take on the demonstration of what we call a "supermodel" in fashion, comparable to Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know those legendary super-models as well as everyone else and you can see them on each of the catwalks. In a word: safe values.

This became the identical thing in the music industry: there were "big" producers, risk free, that led all of the the projects and were wanted by the most popular singers and also rappers. It absolutely was usually more secure for record company to take advantage of a famous music producer than just a newcomer. The recommended producer produced a diverse of excellent singles, in principle. Simply because at that moment for the most part big names sold cd.

But, the music industry, since the start of the decade totally changed. Firstly, people don't really decide to buy cd now.

For this reason the record companies invest lot less budget for a project. And undeniably, record labels shall no longer be ready to get involved between $ 100 000 to $ 300 000 for one single beat, as was the situation when the golden epoch of music producers. The discs tend to not sell and online world develops. To surmount unauthorized downloading of their artists, record companies develop or align with with statutory download systems and hope to enforce their existence on this internet scene, which has been getting away their control for so long.

But the improvement of the internet in addition has made possible the surfacing of loads of anonymous producers as good as, if not preferable to, "Super Producers".

These producers have paying attention to the expansion of the Web, that has aided them to sell their beats online. Letting them to connect and also work with singers or rappers on any nearby scale as well as international one. A producer from New york will provide beats to anybody in Japan. It is truly now less of a challenge for them to obtain a good respectability and have a career. For the artists, this makes an immense difference! They can buy beats online in their own home for their album, EP or even mixtape for reasonable prices; far away from those applied by the "super producers".

Record companies pay a particular attention to this modern business. They buy beats online as well. And right now we can see that a number of these internet based producers receive hired by majors.

The golden years of super producers like the times of super models goes away progressively, allowing way to this new business driven by producers who, usually, have absolutely nothing to envy to the "super producers".




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