1/21/2013

How To Find Photography Reps

By Annabelle Newton


If you are a photographer you know that sometimes business can get slow. When this happens thereare a number of things you can do so as to get more clients. This includes hiring the services of photography reps to help market your business. You can get these agents to advertise your business throughout the year so that you can have a regular stream of clients.

Go for someone who has done this kind of job before. The experience they will bring to your business will be essential in helping you come up with good marketing strategies. An experienced person also has the required skills to get the job done. They will be likely to have established some contacts before who can be valuable to your business.

Find someone who has a basic understanding of photography and is passionate about your business. This is because they will be enthusiastic about selling your services. Being knowledgeable about your area of expertise is important in helping to convince clients why they should hire you and not someone else. Consider carrying out a short training to help your agent understand the different aspects of your business.

Just because you have hired an agent does not mean that you stop marketing yourself. Take advantage of the added assistance to help you boost sales. The good thing is that when you are too busy to market you can be sure that you have someone who is specifically working to help you get clients. You can hire more than one agent at the same time.

Agree on the agents fee. You can pay him a fixed salary or you can pay him on a fraction of the income from the clients brought in. Since it can be expensive for your business to pay the agent a monthly salary, consider teaming up with other photographers who work in diverse fields and hiring one agent. This will make the cost of paying an agent much more manageable.

When you are conducting an interview, take time to observe the conduct of your potential employee. This is because you must hire someone who is responsible and has a professional image. This will make it easier for clients to trust them and give them a deal. The person should also dress well and be neat.

Sometimes agents can do anything so as to land a deal. It is important to caution your agent so that they always tell potential clients the truth. This will ensure that your clients will not hesitate to deal with you in future. The agent should not over-promise clients about the kind of services they will get as clients could end up being disappointed. Let them make promises which you can deliver.

Set daily or monthly targets which the photography reps must achieve. This will help you evaluate how well the agents are doing. They should be able to follow up on quality leads so as to increase chances of landing new clients. Do not be too hard on the agent but give them space and freedom to work, provided that they deliver good results.




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