1/10/2013

Finding A Professional Photographer Calgary For Fashion And Portraiture

By Katelyn Buckner


Portrait photography refers to any kind of photography with a human subject who is posing for the photograph either at a studio or on location. The best portraits capture the sitters personality and expressions that make them who they are. Fashion photography is more commercial and is intended to promote a clothing line or fashion brand. There will be a very experienced and creative professional photographer Calgary who will be able to get excellent portraiture and fashion images.

Fashion photographer is often done on location, as well as in the studio. Often this kind of photography includes a setting in order to help promote the brand. Sometime an exotic location may be used, as well as unusual photographic techniques employed. Sometimes fashion may not even include models, just the clothing or accessories will be photographed as still life.

Portraiture is often a part of a special occasion such as a graduation or a wedding. Professional people may also require a good portrait to help promote themselves. An actor or model may also need some high quality portraits for their comp card in order to promote themselves.

Portraiture is often carried out in a commercial photographic studio with artificial lighting. Photographers tend to use either flash strobes or warm lighting. Warm lighting has the advantage of being always on, so the photographer can constantly review the effect of lighting. A digital SLR is usually used but many photographers still prefer to use film as it has a certain quality that is missing in digital. Black and white and color negative film is often used by these photographers.

Portraiture and fashion photography when used on location will often also use artificial light to balance with natural light. Overcast light is the most flattering for portraits, but harsh shadows can ruin an images if there is bright sunlight. Fill flash or a reflector is used to soften harsh shadows and improve lighting.

Standard or portrait lenses are most frequently used in this kind of photography. These usually range from 50mm to 135mm, although sometimes a wider angle lens may be used for an environmental portrait. This is because standard and portrait lenses flatten the facial features, whereas wide angle lenses will lengthen the nose and make the face look pointed.

Some photographers like to use unusual techniques to create their images. The Lo-Fi aesthetic is very popular these days and often photographers may use plastic cameras, unusual lenses and film rather than digital to create portraits or fashion images. Fine art portrait photographers often prefer black and white film over color as this creates more artistic results without the distraction of color in the image.

Whichever type of portrait or fashion photography you require you will have no problem finding an experienced and skilled professional photographer Calgary who will be able to provide amazing images for your specific needs. Have a look online for a photographer in the city of Calgary.




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