1/19/2013

Bridal Shows - Know Your Venue

By Robert Hawkins


I grew up going to bridal shows and loved every one of them. I started going before I was one and have kept going to these shows every years since. Now, almost 30 years later I still visit several shows a year and have many great relationships with vendors everywhere including a few Toronto DJ companies.

Because I have seen every trick in the book, I am writing this article to let couples know what to expect at a bridal show. What I have to write may upset some vendors because I am revealing information that they don't really want couples to know, but I believe that the information I am providing here will help couples make informed decisions about their most important event in their lives.

To start off, there are two main seasons for bridal shows: the month of January - for what are known as the Spring Bridal Shows, and mid-September to the first week of October - for what are known as the Fall Bridal Shows. Sometimes an occasional show will take place at another time. The reason for the timing of the January shows is simple: More couples get engaged during the Christmas Holiday Season than at any other time of year, so that the shows actually fight with each other to get the prime spot of being the first show in the season. The Fall Season shows are a catch-all for couples who become engaged during the spring and summer, or are planning an early wedding in the following year.

The types of shows I will discuss in this article are the "area" and "regional" bridal shows.

For those soon to be brides who are planning a wedding on a budget, attending local area bridal shows is the best way to find out what your neighborhood holds for you. There are usually many more area bridal shows scheduled throughout the year, as local vendors are all vying for your wedding dollars and want you to keep them in mind. A great benefit of attending one of these shows is that they are often free to get into or they ask just a small entrance fee. This can be the best way to start building a relationship with a vendor who will be responsible for key arrangements on your wedding day.

The area bridal shows may take place in a banquet room of a hotel and have up to about 100 vendors. There is often a nominal fee of around $5 to get in or many times it is free. This is a great place to meet wedding professional in your area.

An important aspect for you to understand it that at all of these shows you will be asked to fill out a registration card. The information you fill out will be shared and looked at by all the vendors. Wedding services are very personal and it's a competitive industry and the vendors want to make sure they can provide you with special service.

Regional Shows

Regional shows are much less frequent, but they are much bigger than an area bridal show. For example, a regional show in Toronto can draw more than 10,000 people in a weekend at which there could be twenty or more photographers and twenty or more Disc Jockey companies. Such shows can therefore be overwhelming, but the upside for attending a regional show is the chance to see many interesting ideas for your wedding or reception. Bear in mind that some vendors will probably increase their fees for their services when distance is involved.

You should expect to pay between $15.00 and $25.00 per person for admission for the usually three-day show (Friday, Saturday, & Sunday).

Keep in mind too, that when a vendor offers a free trial that free is not always free. Often times you will have to buy something or give them a trial run before they follow through on their offer of a free gift or service.




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