3/05/2012

Photographers Wanting Fast Promotional USB Sticks Should Consider USB 3.0

By Todd J. Irwin


Over the past year or so has seen a significant increase in demand for printed USB flash drives from the professional photographers who finally abandons CD and DVD drives in favor of USB flash drives.

USB flash drives are typically out with photographers, business information and any kind of image or logo that represents what they do. It is not uncommon for USB flash drives to be provided in any form of presentation or gift box.

The "packaged" solution looks much more professional as a CD or DVD and convey a more modern and stylish image. As a "product" it is also something that is easier to sell and generate some additional revenue.

Apparently, most professional photographers (wedding photographers, portrait photographers, commercial photographers, etc.) use USB drives to copy their customers portfolio, then even if some are using them as part of a sales and marketing campaign to get life to his work , The pre-installed images are often provided with links to their website, "specials" and details of any upcoming events or shows that they can participate in.

When photographers are making the switch from CD / DVD to USB Stick one of the things that can take them by surprise is how much slower it is to transfer their images on USB flash drives. The main reason for this is that the typical read / write speed of promotional USB stick is only about 4-8MB per second. It is good if the pins are used by a company as a promotional "giveaway", but if you're a photographer and you have hundreds of large, high-resolution images up on the pins, it may take you a while!

There are a couple solutions to this:

The first Enter the faster read / write speed to your provider - you can get (for a fee) faster USB 2.0 flash drives, but even the "faster" sticks will still take a while to download several gigabytes of data.

The second Buy SuperSpeed ​​USB 3.0 flash drives - they will cost more, but this is why they are worth considering:

USB 3.0 has a theoretical data transfer rate of 4.8 gigabytes per second, making them ideal for handling large file formats such as video, music and digital photos. USB 3.0 provides a 10-fold increase in data transfer via USB 2.0

Although support for USB 3.0 has been slow, you do not dump your existing PC or Mac to take advantage of performance enhancements, but you have to install a new PCI card to upgrade to USB 3.0 - this is normally quite easy to do and the cards will be relatively inexpensive.

If you are a customer has no USB 3.0 on their PC or Mac sticks still work they will only work with reasonable speed USB 2.0 speeds.

In the short term, the only drawback to using USB 3.0 flash drives is cost. For the next year or so expect to pay a premium for USB 3.0 drives.

The fair values ​​of the USB 3.0 is the reduction in the time it takes professional photographers to upload their branded USB flash drives with their client portfolios, but these time savings must be balanced against the higher costs of purchasing USB 3.0 devices.

Phil is part of the team at USB2U. USB2U is a specialized supplier of branded and Promotional USB flash drives. We offer quick turnaround times, excellent advice and support and free design and models. If you are considering Branded memories or want custom USB flash drives, please contact us - we would love to hear from you.




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