3/04/2012

The Many Uses Of Architectural Visualisations

By Clementine Phillips


What architects are looking for when presenting a project on their customers is to reach them as quicly and clearly as possible and make certain they understand how their building is going to look, both externally and from the inside. If only two-dimensional drawings were to be shown in such a presentation, it is most likely that the qualities of the spaces designed pass unnoticed for the clients, as they might not have nearly as good spatial visualisation abilities as to figure out the three-dimensional configuration of the space: height of the ceiling, vertical elements for example stairs, natural and artificial lightning, materials along with the general feel and looks.

In contrast, three-dimensional realistic representations including 3D product images and architectural visualisations are easily understood by a wider range on people. For this reason architects relay on these tools when presenting their projects with regard to their clients. They communicate fast and effectively and give them the choice to control the way the client examines and understands the project. The rendering tools are so advanced that permit representing accurate year-round natural lighting, artificial lighting and realistic materials, which helps increase the life-like effect.

When looking at these images, clients must feel nearly as if they were seeing pictures of the actual building, and this way they are able to get a very accurate idea of how it will look like, regardless of whether it's not built yet. Photorealistic 3D images catch the attention of the customer, who is dragged into the spaces themselves. They get them involved with the project making them imagine the likelihood of the building. They feel they can almost walk in it themselves and even touch it. This is exactly why architectural visualisations add a value to architecture presentations, simply because they assist the clients begin to see the project materialised both in front of them and in their heads.

Besides, the cost of rendering 3D product images and visualisations is affordable, and yet the technology gives extremely good-looking realistic results. This will make it a very efficient representation technique.

No surprise architectural visualisations have become such a powerful presentation tool for architects, who work in such a visual field of expertise by which an image may be valued at a thousand words.




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