As any self-respecting music article-writer would do, I have researched this subject as thoroughly as I could before writing the initial sentence. I have to state that the endless blogs and articles about marketing your online alternative music all say quite similar things about general marketing. I will condense it as concisely as I can in the following 10 things: 1. Join a social media (Facebook . com, MySpace, Band-camp, Reverb-nation, Soundcloud, Twitter etc) 2. Setup an online site, 3. Update your site and profiles typically as it can be, four. write a good biography, five. write a great press-release (inc Digital Media Kit), 6. make online videos and distribute to Youtube, 7. offer tunes on free download services, eight. communicate with other bands and musicians and artists, nine. talk with your ' online fans', 10. don't upload useless posts or be too metal-headed talking to your potential general public.
Now, this would appear a wise practice to the majority of people but it is potentially of very little help without organization. You can quite easily do most of these things yet still find yourself lost within the dense, over-booming clouds of the world wide web. Regardless of the many advancements in technology over the last ten years roughly, there is certainly still something being said for following more traditional routes: i.e. playing live dates as much as possible, getting mass media coverage and also radio airplay, regardless of the latter's apparently inevitable decline. Bands that have combined doing this with the online methods mentioned previously have often executed very perfectly- Meadow zero being one prime example.
There are several other instances of acts whose main talents seem to lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Musik Chart' and it seems quite astonishing that such sub-standard music may make it into any charts. Discouraging though this could seem, the sole acts that have any type of longevity are the types that can actually write decent music. It won't have to be brilliant or perhaps that original- just ' good and decent'. Nonetheless, longevity may not be much of a problem for some as earth's going to end in 2012 according to the Mayans, right?
The problem is that hardly any musicians have a talent for online PR. They actually do exist but have always been a tremendous minority. Perhaps, due to the opportunities available from the world wide web, this minority is growing in proportions. Maybe now what we seem to have in our midst is the ' I do-everything-music master' modern musician, who twitters, yelps while moving dials with a mixer, blogging 1 minute, hammering out chord-lines and lyrics the next, cutting and pasting links and vocal master takes simultaneously. Is this phenomenon of change really happening? It really is, however i would question the standard of work that deem results. Like all other craft or skill, songwriting requires heart attacks, pain and dedication while keeping focused.
Can these studies really go hand-in-hand while using the kind of thought-processes required for the effective application of online marketing techniques? May i individual embody musician, management and Public relations department? It can't be disputed that creativity in operational marketing exists quite as it does in music. Yet it's a different type of creativity altogether. What exactly is surely an undiscovered genius which has a lot of brilliant unheard tracks designed to do? Find an undiscovered PR expert that is stacked towards the gills with Website positioning knowledge and form a partnership. Can't really think of anything better for marketing you music online.
Now, this would appear a wise practice to the majority of people but it is potentially of very little help without organization. You can quite easily do most of these things yet still find yourself lost within the dense, over-booming clouds of the world wide web. Regardless of the many advancements in technology over the last ten years roughly, there is certainly still something being said for following more traditional routes: i.e. playing live dates as much as possible, getting mass media coverage and also radio airplay, regardless of the latter's apparently inevitable decline. Bands that have combined doing this with the online methods mentioned previously have often executed very perfectly- Meadow zero being one prime example.
There are several other instances of acts whose main talents seem to lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Musik Chart' and it seems quite astonishing that such sub-standard music may make it into any charts. Discouraging though this could seem, the sole acts that have any type of longevity are the types that can actually write decent music. It won't have to be brilliant or perhaps that original- just ' good and decent'. Nonetheless, longevity may not be much of a problem for some as earth's going to end in 2012 according to the Mayans, right?
The problem is that hardly any musicians have a talent for online PR. They actually do exist but have always been a tremendous minority. Perhaps, due to the opportunities available from the world wide web, this minority is growing in proportions. Maybe now what we seem to have in our midst is the ' I do-everything-music master' modern musician, who twitters, yelps while moving dials with a mixer, blogging 1 minute, hammering out chord-lines and lyrics the next, cutting and pasting links and vocal master takes simultaneously. Is this phenomenon of change really happening? It really is, however i would question the standard of work that deem results. Like all other craft or skill, songwriting requires heart attacks, pain and dedication while keeping focused.
Can these studies really go hand-in-hand while using the kind of thought-processes required for the effective application of online marketing techniques? May i individual embody musician, management and Public relations department? It can't be disputed that creativity in operational marketing exists quite as it does in music. Yet it's a different type of creativity altogether. What exactly is surely an undiscovered genius which has a lot of brilliant unheard tracks designed to do? Find an undiscovered PR expert that is stacked towards the gills with Website positioning knowledge and form a partnership. Can't really think of anything better for marketing you music online.
About the Author:
Looking for the new alternative music bands online music, then visit www.montrecords.com or glamrockmusic.com for glam rock new fashions for you.
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