1/22/2012

Lifestyle Photography 101: Definitions And Uses

By Xander Collins


A person's life isn't always a walk in the park. This is why when moments teeming with positive emotions arise; you must never fail to relish them. Furthermore, do not just keep mental images of them but immortalise them in pictures. Let a talented and veteran photographer capture not just the actual scenario but most significantly, the emotions floating in the air - be it love, happiness or excitement.

Catching these real life moments in photos is called lifestyle photography. It can be taken in normal settings but could also be done in a controlled environment like a studio. While a seemingly clear definition of lifestyle photography is given above, there appears to be some contention when it comes to its exact definition. Some photographers define it as an act of taking pictures of real, unrehearsed events. Others say these are pictures taken in staged settings attempting to mimic real life.

Although there's a confusion as to whether it is staged or not, all lifestyle photographers are in agreement as to the kind of product that should be produced - photos which are as natural as possible. This is the main reason why lifestyle photographers advice their clients to act genuinely during the shoot. Instead of looking at the camera and posing, the clients are requested to interact with people they are with or the environment they are in.

Believed to produce very expressive pictures, lifestyle photography is deemed to be more influential than traditional or still photography. This is the primary reason why advertising companies prefer this style especially when they're creating promotional materials for restaurants, hotels, and other lifestyle products. Images from this type of photography easily capture people's attention and even successfully sell the company's products or services.

Lifestyle photography is also becoming famous among engaged couples who're planning to have prenuptial photo shoots. Many couples also are leaning towards this kind of photography for their actual wedding day photographs. Instead of posing in front of the camera, they prefer to obtain photographs of them and their guests in action.

If pictures paint thousands of words, lifestyle photographs definitely speak volumes. So, if you wish to keep lasting and beautiful mementos of precious moments in your life, why don't you enlist the services of a reputable lifestyle photographer?




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