1/09/2012

How Panoramic Virtual Tour Technology Beats Standard Photography Hands Down

By Walter Bartlett


You will need to have the best of everything when putting together your website. The content of your website is what will draw and keep traffic coming to your site. Therefore, presenting high quality content in the most appealing manner possible, is what you will need. Having quality content that is poorly presented is in some cases worse than having poor quality that is well presented. Strong influence on making decision to do business with you or not by everyone who visits your website depends on what you have on your site.

Virtual tours, audios, videos, pictures and texts are some of the different forms of presentations found in web content. A combination of all these or some of them is what most websites have. Potential clients are allowed to actually see what they are looking to buy through visual content thus making it a powerful marketing tool. Some forms of visual content are pictures, videos or through a virtual tour provider. A virtual tour provider embraces video and still photographs in creating a presentation that gives the impression of walking through a location. The use of still pictures in putting together the virtual tour is what the term applies to. Presentation and the dynamic displays are more interactive ways of delivery that cannot be compared to standard photos displayed on the website.

A great amount of visual information to potential clients may be required for certain businesses. Industries such as hospitality, real estate and export require the use of powerful visual tools to deliver their marketing messages to clients. When communicating with clients, still pictures and videos have long been the only option. Web content has been improved on the delivery of high quality by the aid of virtual tour. Virtual tour gives your clients a better experiences as compared to showing them photos of your home, hotel or goods. Business owners who decide to go for the virtual tour technology will have a lot to gain through the specialized software it comes with.

Virtual tour technology adds beauty, greater detail to the presentation and most currently they have included text information in the presentation. Additional facts about your location or parts of it can be included by having hotspots. Marketing requires dramatization which is something standard photographs cannot deliver. Stirring an interest and giving people a reason to follow up is what virtual tour does.

It is definitely easier and cheaper to use standard photographs on your website than virtual tour technology, However, how effective each option is, is the angle businesses should look at it. High traffic and higher sales are delivered by virtual tour technology. Delivery of high returns which may require high amount of capital investments is what every business is looking out to achieve. For those who are not already using it, virtual tour technology is the way to go.




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