12/13/2011

Ray Ban the Brand

By David Gill


As one of the most widely regarded sunglasses brands in the fashion industry, Ray Ban has long been associated with creating timeless pieces that can be worn in any season and transcend traditional fashion standards to be fashionable throughout the years.

The two most popular designs in the Ray Ban range are the aviator and the wayfarer. Tom Cruise featured the infamous aviator in the popular movie Top Gun and since then the style has continued to grow in popularity. Originally developed in 1936 to protect the eyes of pilots when they were flying, the sunglasses provide great sun protection their wearer. Originally designed with G-15 tempered glass lenses, the sunglasses are designed to only allow up to 20% of natural light into the eyes of the wearer. The design of the sunglasses which covers two to three times the area of the wearer's eye is convex to attempt to stop light entering the wearer's eyes at any angle.

The popular movie Breakfast at Tiffany's brought the wayfarer range to popularity in 1961 when its main protagonist Audrey Hepburn was seen wearing the sunglasses throughout the film. The design today is one of Ray Ban's best-sellers. Undergoing a revamp over the last decade, bolder and brighter colours have been introduced to the range in order to bring it in line with the 21st century fashion styles and these changes have seen the brand once again become a hit with festival goers and music industry professionals alike.

The Ray Ban brand creates a range of bold and bright sunglasses to accompany any outfit. The importance of colour has been evident through Ray Ban's re launching of some of its classic designs in brighter and bolder colours in an aim to target a wider market. Pink floral patterns alongside purples, oranges and other bright colours have been introduced into the popular wayfarer range.

Maintaining high levels of style and safety, Ray Ban has today become one of the most respected names in the sun safety industry, protecting both adults and children from the sun's harmful rays.




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