12/22/2011

How You Will Increase Your Sales Through Your Own Photography Web site

By James Helmering


As a photographer, you are up against stiff competition when it comes to getting gigs or roles. Papers, magazines, weddings, family and student photos "how do you reach the multitude of folks who may have an interest in hiring you? Portfolios are expensive and targeting the various different segments of the populace who would get advantages from your services is no simple selling feat.

By building your own photography web site to show off your work and your services, you handle all of these issues in one sweep. But use your best photos on your site and be sure to have a good program to enhance them. It is easy to get a few photo editing software reviews to help select a program that may do what you need it to do.

Digital photography offers you the power to share your work with the globe. Many mags and newspapers will only take submissions in .jpeg or .gif formats. The times of negatives, proof sheets, and slides are over. Though you may still decide to offer 35 millimeter prints or other speciality photo services, digital photography is where the cash is in the industry.

Fortunate for you! Digital photographs take less than a minute to upload to your web host. At variable qualities, you can showcase the varied fashions of photography at which you are skillful. Other things you can do with your photography site include:

- List hours and services and prices. If you are available only to work at night and on weekends, list this on your website. Also, list different services that you provide including wedding photography, baby and pregnancy pictures, family portraits, student photos, pet photography, and more. Listing prices is not a need, but something that's highly recommended. Offering a variety of packages with the choice to customize will help potential customers know right away whether or not they can afford your services.

- Amazing bargains or reductions. Monthly deductions or special deals for first time buyers, discounts for repeat patrons or multiple packages may also be displayed on your photography web site. They can be a good 'time clock ' motivation if they're updated often and set to modify within a week or less.

- Provide a subscription service. Another choice you'll consider is supplying a subscription service for your photography through your website. Many need stock photography for their internet sites, leaflets, flyers, et cetera. Some may even need these on a consistent basis. Offering one time downloads and a subscription service with a wide net of kinds of photography could be a technique to magnify your sales income while shooting whatever you like and hiking up your portfolio.

- Order prints. Go for a checkout cart on your internet site and allow those who may have just stopped by to check you out to get a print for download immediately.

- Commission order forms. For customized orders or packages or to set up special shoots, you can design an order form for your photography website that may allow them to be as explicit as they like about what exactly it is that they are looking for.

- Offer photographic services. List and define your services in detail. Some might not realize that they are searching for the exact photographic service that only you can supply.

- Contact data. Include everything that a potential customer may need: e-mail, land line, cell phone, studio address.

- Part of the community. Connect to the rest of the photography community by giving a link page: photo supply sites, framers, videographers, et cetera.

- Be creative. Show your diversity, talent and imagination. Provoke your customers to inspire you.




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