12/19/2011

The Common Needs of Customers To Cable TV Providers

By Darlene Jover


If you know about building relationships with one another, you can apply it to any business you want. But first, let's talk about getting to know your customer. When you started a niche business of your own like cable TV, you need to know who are your customers. You must know what the customers want, and why do they need it? For instance, cable TV is applicable to all types of customers because it is quite a perfect home entertainment source. The purpose of cable television to customers is to let them enjoy watching their favorite shows anytime they want.

As you know, cable television is one of the most attracted entertainment sources for people who want to get away with their boredom. Although they have other electronic devices and gadgets like laptops, MP3's and radios, cable TV is still the main source of entertainment. It will let you watch as many shows as you want, depend on how many channels did you subscribe. But what kind of purpose do they have for us and how did it contribute to our daily needs of entertainment?

First of all, the purpose of cable or satellite TV providers to their customers is to attract them with their multiple offers. It means that they will give them multiple offers to choose which one would be the best for them. For example, if you are interested in a starter package for a cable or satellite TV offer, you may expect that there will be only around 30 to 40 channels to be added when installed to your TV. If you think that you need more channels, you need to upgrade by inquiring back to them through direct approach, email or phone call for package upgrade.

But for premium or advanced packages, it can give you up to 100 channels to watch. This is one thing that a customer or subscriber needs in order to enjoy themselves watching at home. Cable television is not only designed for home entertainment, but it can be applied on restaurants, malls and even schools for educational purposes. Another thing that can be considered a need for the customer or subscribers is your reception's quality. Going back to the antenna television, the quality of your reception is not guaranteed base on the transmission between your antenna and the local TV station.

This is where they build relationships to one another, and it's really important. When it comes to business firms like this, we need to focus first on the customer's needs and wants. It means that we must build our relationships to them before thinking of making profits or returns to our investments. Every relevant customer in any business is the lifeline of every business like cable television, and it is the reason that the business or service would be profitable or not. If we think of profits first before building our trust and relationships to our customers, then our business won't last long. The customers are the ones who will subscribe to a cable television package by paying through credit card, direct approach or any payment processor. But if we're about to show their trust to us and to improve their relationships, we must be passionate about the cable TV business first before we get profits. This is where we maintain rapport to our subscribers, and we must always be alert on their needs and wants for a business like cable and satellite TV providers.




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