12/21/2011

The 1st Theater Designed Exclusively for Cinema Opened in Pittsburgh

By Hannah Monte


When it is initially produced, a feature film is typically shown to audiences in a production theater or cinema. The first theater designed exclusively for cinema opened in Pittsburgh, Pennsylvania in 1905. Thousands of such theaters were built or converted from existing facilities inside a few years. In the U. S. , these theaters came to be known as nickelodeons, because admission often cost a nickel (five cents).

Usually one film is the featured display (or feature film). Before the 1970s, there were "double features"; generally a quality "A picture" leased by an independent theater for an one-off sum, and a "B picture" of lower quality leased for a share of the gross invoices. Today, the bulk of the material shown before the feature film consists of previews for impending movies and paid ads (a. K. A trailers or "The Twenty").

Historically, all mass sold feature films were made to be shown in film theaters. The development of television has allowed films to be transmitted to more extensive audiences, often after the film is no longer being shown in theaters. Recording technology has also enabled shoppers to hire or buy copies of films on VHS or DVD (and the older formats of laserdisc, VCD and SelectaVision â€" see also videodisc), and Web downloads might be available and have started to become revenue sources for the film corporations.

Some films are now made specifically for these other locales, being released as made-for-TV flicks or direct-to-video movies. The production values on these films are usually said to be of inferior quality matched against melodramatic releases in similar genres, and indeed, some films that are refused by their own studios upon completion are distributed thru these markets.

The film theater pays a mean of about 50-55% of its ticket sales to the movie studio, as film rental costs. The particular % starts with a number higher than that, and decreases as the duration of a film's showing continues, as an incentive to theaters to keep movies in the theater longer. Nevertheless today's barrage of highly promoted pictures makes sure that most movies are shown in first-run theaters for rather less than 8 weeks. There are 1 or 2 flicks every year that defy this rule, regularly limited-release films that start in just a couple of theaters and actually grow their theater count thru good word-of-mouth and reviews. According to a 2000 study by ABN AMRO, about 26% of Hollywood movie studios ' worldwide revenue came from ticket office ticket sales; 46% came from VHS and DVD sales to consumers; and 28% came from television (broadcast, cable, and pay-per-view).

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