11/05/2011

Virtual Music Production

By Earnest Minella


Your Sure Guide to Production Music Libraries

When broadcast media became the trend, many promoters were able to come up with the great idea of using the power of music in delivering a message. Later on, their marketing endeavors also added a popular tool to complete the entire set up; this tool includes popular recording artists and their music. And since the "units sold" shot up have also followed suit, the music owners have expected compensation. This is basically the reason why the production music libraries were invented. There was a realization of a cost-prohibitive endorsement to advertise music of any kind.

Basically, the production music libraries were created so that there will be one which can provide media producers with a pre-recorded collection of music for license to be used in virtually any type of media. Examples are the television, films, commercials, etc. As a result, the master rights, which is the physical recording and the composition rights which is the publishing side will be conveniently done in a one-stop shop effort. The different license fees are going to depend on first, what the producers seek for rights (Free TV, Radio, and Satellite) and second, the clearance (regional, national, local).

When you have production music libraries, the music licensed with production music is going to be easy and straightforward to have. You can be easily done using phone call or email. Using the preset rate cards, the licensing of the music is quickly done by both Master and publishing rights with the one-stop shop. What matters is setting the goal to achieve great sounding. You need not to stress yourself in the administration and no breaking of the back on a license fee for music; however, you still get quality music.

Because of production music libraries, the industry has been changed dramatically and has grown a lot. Instead of just focusing on the quality of music, it is also important to focus on the services that the libraries can offer. A major part in this matter is the technology. The "search and download" function is an important feature for users' experience, which can make it satisfying or stressful depending on how the companies would handle it. It is best to promote ease and comfort of using music search engines so that you there will be no frustration when finding good music. The buyers nowadays are really impatient and do not really favor spending too much time on research.

You need to also know some other considerations in choosing production music libraries to search on. Is there any project management function that the engine can let you store your selections? Can the library allow WAV/AIFF and MP3 downloads? Can you share with your selections to a client without having to send huge MP3 files? Or even just an email a link to the music in the library? How can you describe the music direction from a real person? Still it is best to have human intervention in the production music library when you consider all those high-tech way of searching and downloading music.




About the Author:



No comments:

Post a Comment