There's no shortage of places for photographers to selling photography online these days, but the trap is that you spread yourself too thin and never make a real impact. As is often the situation in photography, the smart approach is to do one thing very well. That means targeting your attention on one website. Spend most of your web marketing time on it and make it perfect! Send all your prospects through that site, and direct the majority of your marketing efforts towards that one website.
You can maintain a presence on dozens of other internet sites, but rather than try to copy everything on each one of these websites, just set up a straightforward portfolio presence on each and use that to direct consumers to your main site. If a customer truly is keen on your photo stock images they are going to go where ever to inform them to!
The additional bonus is, when you have multiple websites, portfolios, blogs and social media accounts etc, all pointing to your principal site, your most important internet foothold is going to rank even higher in the search sites, getting you more exposure among photograph purchasers.
Any time you're selling of your web presence make sure you apply the 80/20 rule. Direct 80% of your selling time & effort to pushing your main web presence, and 20% to the remainder of your network. Look for set-and-forget options to increase your exposure so that growing your network doesn't raise your workload!
The most important thing is to choose one web presence to target. Confirm every other web site, blog or social media account you own links to that site using your most important Keyword Phrase in the link text. Ie. Never use 'click here ', always use keywords.
Do a quick inventory of your net presence. While you're checking your links, make sure you use your Keyword Phrase in your site titles, meta tags and any suitable page content.
Take a note of all your private URLs. Put them in order of significance and keep the list handy. If you finish up with 20 URLs the top 4 are where you should direct almost all of your marketing efforts. Any time you have the opportunity, you must post a link to 1 URL from the top 4, and one from the rest.
Jot down a list of all your RSS Feed URLs. You may not know it, but you'll have a pile of these. Most blogs and social media accounts will give you a 'feed ' and submitting those feeds is a quick and easy way to promote those pages. You can start a list now and submit that once every month or 2 to push dozens of websites, blogs and social media account at once!
Selling photography online doesn't have to be too time-consuming if you work smart. By planning your personal photography network carefully and focusing your energy on one main web presence, you can achieve some excellent exposure without increasing your workload.
You can maintain a presence on dozens of other internet sites, but rather than try to copy everything on each one of these websites, just set up a straightforward portfolio presence on each and use that to direct consumers to your main site. If a customer truly is keen on your photo stock images they are going to go where ever to inform them to!
The additional bonus is, when you have multiple websites, portfolios, blogs and social media accounts etc, all pointing to your principal site, your most important internet foothold is going to rank even higher in the search sites, getting you more exposure among photograph purchasers.
Any time you're selling of your web presence make sure you apply the 80/20 rule. Direct 80% of your selling time & effort to pushing your main web presence, and 20% to the remainder of your network. Look for set-and-forget options to increase your exposure so that growing your network doesn't raise your workload!
The most important thing is to choose one web presence to target. Confirm every other web site, blog or social media account you own links to that site using your most important Keyword Phrase in the link text. Ie. Never use 'click here ', always use keywords.
Do a quick inventory of your net presence. While you're checking your links, make sure you use your Keyword Phrase in your site titles, meta tags and any suitable page content.
Take a note of all your private URLs. Put them in order of significance and keep the list handy. If you finish up with 20 URLs the top 4 are where you should direct almost all of your marketing efforts. Any time you have the opportunity, you must post a link to 1 URL from the top 4, and one from the rest.
Jot down a list of all your RSS Feed URLs. You may not know it, but you'll have a pile of these. Most blogs and social media accounts will give you a 'feed ' and submitting those feeds is a quick and easy way to promote those pages. You can start a list now and submit that once every month or 2 to push dozens of websites, blogs and social media account at once!
Selling photography online doesn't have to be too time-consuming if you work smart. By planning your personal photography network carefully and focusing your energy on one main web presence, you can achieve some excellent exposure without increasing your workload.
About the Author:
Matt Brading is a photographer and writer with the GlobalEye Stock Photo Agency. He's recently started publishing with kindle using the Kindle Publisher Pro package.
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