11/22/2011

Advantages Of A Web Site Design That Adheres To Search Engines' Protocol

By Darwin Bell


Creating a great web site design is crucial in conducting business online. A company web site helps promote a product and generate sale through online buyers. A good design is not only packed with information, but it's also user-friendly so that even less techie online visitors can still enjoy the Internet experience. The best way to render an effective web site design is to stay true to its purpose.

Another thing to remember is domain registration. The older the registration of a domain name, the more credible it seems to search engines. Domain names that are ten-year-old and more would certainly initially gain the confidence of search engines compared to newly registered ones.

Make sure also that the web page loads fast. A web site with fast loading speed directs online users to the web page they intend to visit, thus making the entire Internet experience fulfilling. Online users keep visiting web pages with fast loading speed. It really takes only a couple of seconds to impress a prospective customer and so fast loading of a web page is necessary.

If there are must-do things in designing a web site, there are also must-not-do to ensure high ranking in the result list of various search engines. Blacklisted web sites contain obscene content and images. It is better to keep the design simple and clear, too. More than the visual value of a web site design, what really matters for consumers is to find the exact information they want once they visit a particular web site. It also helps search engine spiders crawl a web page fast.

And ultimately, the website administrator needs to post relevant, informative and keyword-rich content on a regular basis. The ideal frequency for content posting is twice to thrice a week. Certainly, company owners cannot change the About Us or Home pages of the web site, so for better flexibility in writing updates about the company the blog does a great deal of work. Content designed for online readers drive traffic to a web site. But it's important to include or share links only with credible domain names to avoid being blacklisted in search engines, such as Google.




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