Are you raring to build a name in professional advertising photography? If you have been earning raves for making irresistibly compelling shots, you're likely one hell of a story teller. Link up with an advertising hotshot in one of those top advertising agencies. A profitable collaboration can create magic.
He designs a concept for a print ad. There's a product to sell and a famous personality to sell it. Your promotion man does a complete scenario and briefs the model of the story. She has perfected her act and she is prepared for the shot. Now, it is the photographer's time to shine. Compose that photograph in your mind's eye. Take 1. She emotes and brings about a smile of sheer satisfaction. Not quite convincing though. Take 2. This time, in one short-lived moment, the facial demeanor flashes with the emotion of perfect satisfaction as she holds the product in awe. Cut.
The simplest way to capture that one perfect moment in one click and immortalize the emotion of that event in print is one difficult task in timing to execute. You need to be in synch with your intuition. It is like knowing when to kick a ball towards the goal right at the tick of a fortunate second.
Your eye for the right angles is one giant advantage. Your experience in proper lighting, distance, background and technical settings of the camera are variables that you have learned to deal with. Due to this, you are aware that professional advertising photography can be very demanding. As the photographer, you are a stickler with the tallest order. 99% perfection just will not do for your impeccable pro standards.
What are your objectives when you shoot a print ad? The print ad should be in a position to convince new consumers and keep the fidelity of current users. How?
Recall value: Can the aroused attention from the reader go on longer than a passing glance? Has there been an extra pause of appreciation? Did the image become a visible feast for the consumers eyes? In short, is the shopper ready to recall the name and the advantages of the product?
Convincing message: Has the ad prompted, convinced and motivated consumers to think well of the product and purchase it at the earliest opportune time?
Truth in advertising: To win the confidence and trust of clients in the product that is publicized, the image must be honest in all ways; and the ad must be sincere in what it claims the product is or can do.
When you can tell a story with a still picture and influence buyers to respond with a positive afterthought, then you're bound for the big league. Professional photography is a gold mine for creative people like you.
He designs a concept for a print ad. There's a product to sell and a famous personality to sell it. Your promotion man does a complete scenario and briefs the model of the story. She has perfected her act and she is prepared for the shot. Now, it is the photographer's time to shine. Compose that photograph in your mind's eye. Take 1. She emotes and brings about a smile of sheer satisfaction. Not quite convincing though. Take 2. This time, in one short-lived moment, the facial demeanor flashes with the emotion of perfect satisfaction as she holds the product in awe. Cut.
The simplest way to capture that one perfect moment in one click and immortalize the emotion of that event in print is one difficult task in timing to execute. You need to be in synch with your intuition. It is like knowing when to kick a ball towards the goal right at the tick of a fortunate second.
Your eye for the right angles is one giant advantage. Your experience in proper lighting, distance, background and technical settings of the camera are variables that you have learned to deal with. Due to this, you are aware that professional advertising photography can be very demanding. As the photographer, you are a stickler with the tallest order. 99% perfection just will not do for your impeccable pro standards.
What are your objectives when you shoot a print ad? The print ad should be in a position to convince new consumers and keep the fidelity of current users. How?
Recall value: Can the aroused attention from the reader go on longer than a passing glance? Has there been an extra pause of appreciation? Did the image become a visible feast for the consumers eyes? In short, is the shopper ready to recall the name and the advantages of the product?
Convincing message: Has the ad prompted, convinced and motivated consumers to think well of the product and purchase it at the earliest opportune time?
Truth in advertising: To win the confidence and trust of clients in the product that is publicized, the image must be honest in all ways; and the ad must be sincere in what it claims the product is or can do.
When you can tell a story with a still picture and influence buyers to respond with a positive afterthought, then you're bound for the big league. Professional photography is a gold mine for creative people like you.
About the Author:
Looking for the best professional Melbourne photographer? Award winning studio Blinq Photography is your solution for the best and most professional image photography needs. They provide outstanding service and have been around for years.
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